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In the world of B2B, clients’ journeys are often intricate webs with numerous touchpoints spread across multiple marketing platforms. Assessing the success of your marketing endeavors is critical, yet can be overwhelming. Demonstrating the significance of these efforts to your executive team is essential. Regularly evaluating...
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ChannelMix’s Media Mix Modeling AI Boosts ROI by 10%, Maximizes Revenue Growth, and Automates Media Planning all while Delivering an Unprecedented 93% Accuracy Rate. Marketers’ growing frustration with the slow, expensive, inaccurate traditional media mix modeling solutions led to the development of ChannelMix AI, the latest disruptive feature...
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