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The Era of Attribution The allure of attribution modeling is undeniable. Historically, it promised a way for marketers, especially in the nuanced realm of financial services, to quantify the impact of each marketing initiative. For years, attribution modeling stood as a trusted ally for marketers in... -
While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your website. As... -
How to move from the recipient of insights to the architect of strategies. Data is the heartbeat of successful marketing strategies. It’s the compass that guides decisions, illuminates customer behaviors, and drives growth. Yet, a critical question often goes unasked: Who owns this data? The traditional... -
In the fast-paced arena of sports and media marketing, the game is ever-changing, and so is the playbook for measuring success. Traditional attribution models, once considered the linchpin for evaluating marketing ROI, are now being sidelined. But what’s causing this shift, and what are the... -
In today’s rapidly shifting banking landscape, one question persists: What’s the real impact of marketing? How does the marketing dollar translate into new accounts, loan applications, and revenue growth? As elusive as it may seem, understanding marketing impact is no longer a luxury; it’s a... -
In 2005, Google acquired Urchin Software Corp to create Google Analytics. Urchin had developed a suite of tools for tracking and analyzing marketing link performance. Urchin Tracking Module (UTM), was designed to identify links used to acquire users from various channels. Standards were developed for...
Recent Posts
- The Fall of Attribution Modeling in Financial Marketing: What Comes Next?
- Preparing for Marketing Impact Modeling™: What You Need to Know
- The Power of Owning Your Marketing Data: Taking Control of Your Brand’s Future
- Game Over for Attribution Modeling? The Changing Playbook in Sports and Media Marketing
- Demystifying Marketing’s Impact: A Data-Driven Approach for Financial Services
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