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Blog
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As a marketing analytics firm focused on helping both brands and agencies for the past 15 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and brands,... -
View-through conversions have become a popular ingredient in multi-touch attribution models. For those not in the know, a view-through conversion is a type of conversion tracking that measures how many visitors saw one of your ads, didn’t click, but eventually made it to your website... -
As a new era of digital privacy unfolds, Alight Analytics goes all-in on developing future-ready analytics products under the ChannelMix brand Alight Analytics, the Kansas City-based marketing analytics firm, today announced a brand relaunch, officially adopting the name of their proprietary marketing analytics platform, ChannelMix, as... -
Michael helps make sure that clients have ready access to accurate data. -
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least. -
Discover the tradeoffs of three approaches to media mix modeling.
Recent Posts
- What Does Measuring Marketing Actually Mean?
- View-Through Conversions Have Always Been Bad, They’re About to Get Worse
- Alight Analytics Announces Rebrand, Leans into SaaS Product Development as ChannelMix
- Alight Spotlight: Meet Ashley Grillot, Sales Director
- Why I’m Glad Third-Party Cookies Are Dying
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