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As a marketer, organizations put their trust in your industry expertise to help them achieve their business goals. But it’s impossible to deliver strategic campaigns without data to inform your decision-making. If you’re tired of playing the guessing game with your marketing budget, then the newest... -
The ChannelMix team recently launched an initiative to get as many employees GA4 certified as we could. We wanted to make sure everyone knew what was changing in the new version of Google Analytics and what it would mean for our customers, our platform and... -
Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024.... -
Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team. -
Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team. -
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely...
Recent Posts
- Introducing ChannelMix AI: Plan Spend & Predict ROI with up to 93% Accuracy
- The ChannelMix Team Is Getting GA4 Certified, and You Should Too!
- What’s the Difference? Google Analytics vs. Google Analytics 360
- How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)
- Everything You Need to Know about Migrating to GA4
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