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And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help you reach... -
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy. -
Here are three reasons why it's so hard to build your monthly marketing reports — and how you can overcome these obstacles. -
Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here's how it works. -
Third-party cookies are dying. Here's how marketers will have to demonstrate their campaign ROI going forward. -
Before you buy your next analytics platform, ask yourself these key questions.
Recent Posts
- How do YOU measure in-flight campaign success?
- How to Create a Measurement Strategy for Marketing Performance
- 3 Reasons Why Your Marketing Reports Suck
- What Is the Difference Between Server-Side Tracking and Client-Side Tracking?
- Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies
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