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InMarket Acquires ChannelMix to Enhance Data Analytics and Media Mix Modeling Capabilities

Big news from ChannelMix—the future of measurement is here! Today at ChannelMix, we announced that we’ve officially joined the InMarket family. If you’re not familiar with InMarket, they’re an industry-leading, award-winning, real-time marketing and measurement platform. Uniquely understanding the modern consumer, InMarket’s AI-driven marketing platform allows brands...

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How Advertisers can Harness the Power of AI in a Cookieless Era

By Matt Hertig, CEO and Co-Founder of ChannelMix The rise of commercially available AI technologies could not come at a more perfect time for the advertising industry. The slow demise of cookies will finally reach its terminus: Google is steadfast in its commitment to eliminate support by...

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How do YOU measure in-flight campaign success?

And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help you reach...

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How to Create a Measurement Strategy for Marketing Performance

If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.

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3 Reasons Why Your Marketing Reports Suck

Here are three reasons why it's so hard to build your monthly marketing reports — and how you can overcome these obstacles.

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What Is the Difference Between Server-Side Tracking and Client-Side Tracking?

Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here's how it works.

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