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While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your website. As...
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How to move from the recipient of insights to the architect of strategies. Data is the heartbeat of successful marketing strategies. It’s the compass that guides decisions, illuminates customer behaviors, and drives growth. Yet, a critical question often goes unasked: Who owns this data? The traditional...
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In 2005, Google acquired Urchin Software Corp to create Google Analytics. Urchin had developed a suite of tools for tracking and analyzing marketing link performance. Urchin Tracking Module (UTM), was designed to identify links used to acquire users from various channels. Standards were developed for...
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ChannelMix, the industry-leading marketing revenue generation platform, is proud to announce that it has joined the LinkedIn Marketing Partner Program. As the first partner to use AI to help LinkedIn marketers understand their ROI, ChannelMix is excited to offer its advanced analytics capabilities to the...
Recent Posts
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- Demystifying Marketing’s Impact: A Data-Driven Approach for Financial Services
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