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Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team. -
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely... -
Before you buy your next analytics platform, ask yourself these key questions. -
The Problem While working on our data-driven multi-touch attribution solution, we noticed that we couldn’t reproduce the attribution results provided in Google Analytics – even using a simple last touch model. To add to the confusion, we noticed that our rule-based attribution models were all capable... -
As a marketing analytics firm focused on helping both brands and agencies for the past 15 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and brands,... -
View-through conversions have become a popular ingredient in multi-touch attribution models. For those not in the know, a view-through conversion is a type of conversion tracking that measures how many visitors saw one of your ads, didn’t click, but eventually made it to your website...
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