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Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024.... -
Hear us out: You can make your next marketing campaign much more effective if you treat it like a fantasy football team. -
Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team. -
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely... -
Before you buy your next analytics platform, ask yourself these key questions. -
The Problem While working on our data-driven multi-touch attribution solution, we noticed that we couldn’t reproduce the attribution results provided in Google Analytics – even using a simple last touch model. To add to the confusion, we noticed that our rule-based attribution models were all capable...
Recent Posts
- What’s the Difference? Google Analytics vs. Google Analytics 360
- How Fantasy Football Can Help Your Next Marketing Campaign (No, Really)
- Everything You Need to Know about Migrating to GA4
- Avoiding the Five Deadly Sins of Marketing Analytics
- 12 Questions You Should Ask Before Buying Marketing Analytics Software
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