Platform capabilities

Automated Marketing Reports by Channel

Expedite data collection and visualization across your marketing ecosystem with a suite of automated marketing reports for search, social, email, web and more.

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AUTOMATED MARKETING REPORTS BY CHANNEL

Marketing performance data that's easy to access and analyze

Explore data from across your marketing ecosystem with a suite of ready-to-use marketing reports. All it takes is one connection to ChannelMix, and each dashboard can be shared with a single stakeholder or an entire organization.

SEARCH

Report on organic and paid search KPIs down to the keyword and ad level

SOCIAL

Get a holistic view of organic and paid social efforts with drilldowns for each platform

DISPLAY

View in-market media to understand influence of campaigns and placements

EMAIL

Understand email's impact on marketing engagement and conversions

reporting for traditional marketing channels

OFFLINE

Forecast performance based on budgets and goals

WEB

Get a clean view of site performance data from Google Analytics

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How the NBA Reduced Time to Insight by 80% Across Social Channels

"Originally, it might take two weeks to turn around
a report or turn around a datapoint. But now I am able to get top-line numbers or post-specific numbers to them automatically.”

Read the case study >>

How the NBA Reduced Time to Insight by 80% Across Social Channels

"Originally, it might take two weeks to turn around a report or turn around a datapoint. But now I am able to get top-line numbers or post-specific numbers to them automatically.”

Read the case study >>

Analysis-ready data

No more data silos

unified datasets for automated marketing reports by channel

cross channel marketing performance dashboard

No more data silos

Live, interactive data

Out-of-the-box marketing reports

automated marketing reports for tableau and power bi

Out-of-the-box marketing reports

Understand channel engagement with fresh insights every day

Data Aggregation

ChannelMix automatically collects data from all your marketing and media platforms via API connection, email, secure FTP or file upload and stores it in a cloud-based data warehouse.

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Data Unification

All your data is organized into unified, channel-level datasets, giving you the power to view results holistically without losing the ability to drill down to a platform-level view.

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Data Visualization

Explore your data with ready-to-use marketing dashboards for Tableau and Power BI. All it takes is a single connection to ChannelMix, and your reports are up and running — and refreshed every morning.

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You don’t have to wrestle with your data anymore. Our team does the hard work of connecting and unifying your cross-channel data so it’s ready and waiting for you.

SETH BISHOP, DATA SUPPORT MANAGER

CROSS-CHANNEL DATA AGGREGATION & UNIFICATION

One analysis-ready dataset for all your paid media

ChannelMix creates a single OneView dataset that incorporates all the data from your paid media channels. It even normalizes metrics across sources, so you can make true one-to-one comparisons.

Bing Ads
Facebook Ads
Google Ads
Google Campaign Manager
Google Search Ads 360
LinkedIn Ads
Pinterest Ads
Reddit Ads
Snapchat Ads
TikTok Ads
Traditional Media (via Google Sheet)
Twitter Ads
Yahoo! Gemini

Field	Field Type	Description
Report Date	Date	The date activity occurred
Data Source	String	The data source from where the record originated
Platform	String	The platform from where the data originated
Account	String	The account name from the platform the data was pulled
Campaign	String	The campaign name
Ad Group	String	The Ad Group or Placement name
Channel	String	A description of the marketing channel
Conversion Name	String	A description of the conversion
Impressions	Integer	Total times the ads were served
Clicks	Integer	Total times the ads were clicked
Cost	Decimal	Total cost of ads
Video Views	Integer	Total number of Video Views
Video Completions	Integer	Total number of Video Completions
Conversion Name	String	Describes the conversions included in this record
Conversions	Decimal	Total conversions based on data source conversion tracking
Conversion value	Decimal	Total conversion value based on data source conversion tracking
ChannelMix Key	String	The ChannelMix Key associated with the campaign metadata
Insert Date	Timestamp	The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile	String	A descriptive name for the segment of data from each data source

RESOURCES

More on automated marketing reports

ChannelMix

Marketing Reporting 101: Strategy, Best Practices and Examples

ChannelMix

How to Create a Measurement Strategy for Marketing Performance

James Hart

How to Build Dashboards That Don’t Suck

Next: Cross-channel marketing reports

With all your marketing and media platforms connected to ChannelMix, you're ready for the ultimate marketing performance report — one that provides a total view of all paid media campaigns.

Go to Cross-Channel Reporting

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Our team is standing by to help you choose the right analytics solution for your needs. It starts with a 30-minute discovery and demo.