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ChannelMix News & Press
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ChannelMix’s Media Mix Modeling AI Boosts ROI by 10%, Maximizes Revenue Growth, and Automates Media Planning all while Delivering an Unprecedented 93% Accuracy Rate. Marketers’ growing frustration with the slow, expensive, inaccurate traditional media mix modeling solutions led to the development of ChannelMix AI, the latest disruptive feature...
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As a new era of digital privacy unfolds, Alight Analytics goes all-in on developing future-ready analytics products under the ChannelMix brand Alight Analytics, the Kansas City-based marketing analytics firm, today announced a brand relaunch, officially adopting the name of their proprietary marketing analytics platform, ChannelMix, as...