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ChannelMix News & Press
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Solving the post-cookie world is much easier than everyone is making out to be; if you have the right approach, tools and partners. Here’s why Google removing cookie support removes a longstanding false idol of attribution… By Matt Hertig, CEO and Co-Founder of ChannelMix Hoping and praying didn’t...
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ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing Dashboard product. This innovative tool sets new standards in media mix modeling, reshaping the way we track campaigns and manage budgets. ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers,...
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By Barb Mosher Zinck, diginomica Attribution is an ongoing issue for marketers. Here’s one possible solution… Attribution is a serious challenge for marketing. It always has been and will continue to be as cookies go away and privacy regulations grow stricter. There is an answer to the attribution...
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By Matt Hertig, CEO and Co-Founder, ChannelMix Explore the potential impact of Safari’s Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development. The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of Link Tracking...