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ChannelMix News & Press
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AUSTIN, TX (August 5, 2024) — InMarket, the leader in real-time marketing and measurement, today announced the acquisition of ChannelMix, a pioneering media mix modeling and marketing revenue optimization platform. This strategic acquisition will bolster InMarket’s data analytics and measurement capabilities, allowing leading brands to... -
By Matt Hertig, CEO and Co-Founder of ChannelMix The rise of commercially available AI technologies could not come at a more perfect time for the advertising industry. The slow demise of cookies will finally reach its terminus: Google is steadfast in its commitment to eliminate support by... -
A name change and business strategy overhaul in 2022 could have put ChannelMix at “ground zero,” but instead, the company saw its revenue grow 10% and its client pool expand by 12%. ChannelMix used to provide marketing services and now has become a platform-product company. “Pivoting... -
Solving the post-cookie world is much easier than everyone is making out to be; if you have the right approach, tools and partners. Here’s why Google removing cookie support removes a longstanding false idol of attribution… By Matt Hertig, CEO and Co-Founder of ChannelMix Hoping and praying didn’t... -
ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing Dashboard product. This innovative tool sets new standards in media mix modeling, reshaping the way we track campaigns and manage budgets. ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers,... -
By Barb Mosher Zinck, diginomica Attribution is an ongoing issue for marketers. Here’s one possible solution… Attribution is a serious challenge for marketing. It always has been and will continue to be as cookies go away and privacy regulations grow stricter. There is an answer to the attribution...