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ChannelMix News & Press
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ChannelMix’s Media Mix Modeling AI Boosts ROI by 10%, Maximizes Revenue Growth, and Automates Media Planning all while Delivering an Unprecedented 93% Accuracy Rate. Marketers’ growing frustration with the slow, expensive, inaccurate traditional media mix modeling solutions led to the development of ChannelMix AI, the latest disruptive feature... -
Kansas City, MO – March 13, 2023 – ChannelMix, a leading marketing revenue optimization platform, announced today that it has achieved SOC 2 Type 2 compliance, a rigorous standard for data security and privacy. The SOC 2 Type 2 certification is awarded to companies that demonstrate... -
As a new era of digital privacy unfolds, Alight Analytics goes all-in on developing future-ready analytics products under the ChannelMix brand Alight Analytics, the Kansas City-based marketing analytics firm, today announced a brand relaunch, officially adopting the name of their proprietary marketing analytics platform, ChannelMix, as... -
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