By Matt Hertig, CEO and Co-Founder of ChannelMix The rise of commercially available AI technologies could not come at a more perfect time for the advertising industry. The slow demise of cookies will finally reach its terminus: Google is steadfast in its commitment to eliminate support …
How do YOU measure in-flight campaign success?
And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help …
How to Create a Measurement Strategy for Marketing Performance
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
3 Reasons Why Your Marketing Reports Suck
Here are three reasons why it’s so hard to build your monthly marketing reports — and how you can overcome these obstacles.
What Is the Difference Between Server-Side Tracking and Client-Side Tracking?
Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here’s how it works.
Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies
Third-party cookies are dying. Here’s how marketers will have to demonstrate their campaign ROI going forward.
12 Questions You Should Ask Before Buying Marketing Analytics Software
Before you buy your next analytics platform, ask yourself these key questions.
Unveiling the Truth: Rethinking Marketing Analytics for Definitive ROI
By Blake Hodges Staying ahead in the marketing industry requires more than just creativity and a compelling message. To truly drive growth, marketers must align efforts with key business performance indicators (read: not the vanity metrics that so much reporting leans on). ChannelMix’s recent webinar, …
Bridging the gap in marketing spend allocation and audience targeting
Solving the post-cookie world is much easier than everyone is making out to be; if you have the right approach, tools and partners. Here’s why Google removing cookie support removes a longstanding false idol of attribution… By Matt Hertig, CEO and Co-Founder of ChannelMix Hoping and …
The Difference Between First, Second and Third-Party Data
Learn how each type of data can help you devise more effective, stronger campaigns.