And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help …
How to Create a Measurement Strategy for Marketing Performance
If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
3 Reasons Why Your Marketing Reports Suck
Here are three reasons why it’s so hard to build your monthly marketing reports — and how you can overcome these obstacles.
What Is the Difference Between Server-Side Tracking and Client-Side Tracking?
Server-side tracking could help marketers adapt to new rules on how user data is collected and shared. Here’s how it works.
Finding Your ‘Y’: How to Measure Marketing ROI Without Third-Party Cookies
Third-party cookies are dying. Here’s how marketers will have to demonstrate their campaign ROI going forward.
12 Questions You Should Ask Before Buying Marketing Analytics Software
Before you buy your next analytics platform, ask yourself these key questions.
Unveiling the Truth: Rethinking Marketing Analytics for Definitive ROI
By Blake Hodges Staying ahead in the marketing industry requires more than just creativity and a compelling message. To truly drive growth, marketers must align efforts with key business performance indicators (read: not the vanity metrics that so much reporting leans on). ChannelMix’s recent webinar, …
The Difference Between First, Second and Third-Party Data
Learn how each type of data can help you devise more effective, stronger campaigns.
What Does Measuring Marketing Actually Mean?
As a marketing analytics firm focused on helping both brands and agencies for the past 16 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and …
Thoughts on Google’s Announcement to Phase Out User Identifiers: Implications and Future Directions for Ad Tech in the Consumer Goods Industry
In a landmark announcement that has sent ripples across the digital advertising ecosystem, Google has declared its intent to phase out user identifiers in Chrome, the world’s most popular web browser. This move, part of a broader initiative to enhance online privacy, is set to …