The reviews are in and the awards are ours: ChannelMix is thrilled to have earned 5 G2 award badges! G2, the world’s largest tech marketplace and review platform, is the trusted source that helps business professionals make informed software decisions through over a million peer reviews. …
ChannelMix’s Matt Hertig Provides His POV on Google’s Cookie Kill Off for Performance Marketing World
Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the first in a series of major steps toward third-party cookie deprecation this year. “One notable case involved a client facing litigation due to a Facebook pixel still …
Crumbling Trails: Google Begins Devouring Our Digital Breadcrumbs
A tale as old as time is unfolding, reminiscent of the classic story of Hansel and Gretel. Picture this: marketers (our modern-day Hansel and Gretel) have been comfortably navigating the woods with the trail of breadcrumbs (third-party cookies), but suddenly, a mischievous bird (Google) has …
Is This the Beginning of the End for Click IDs? Breaking Down Safari’s Latest Update and Its Impact on Marketing Analytics
The latest change to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. This significant update has the potential for far-reaching implications for marketers, especially in the realms of tracking and analyzing campaign effectiveness. Let’s explore the nuances …
ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
Marketing Impact Modeling™ Delivers Revenue-Generating Predictions in Under 24 Hours, Maximizes Efficiency, Insights, and ROI for Exceptional Marketing Performance ChannelMix, the industry-leading marketing revenue generation platform, proudly announces the release of its groundbreaking Marketing Impact Modeling™ product, setting new standards in media mix modeling with …
The Fall of Attribution Modeling in Financial Marketing: What Comes Next?
The Era of Attribution The allure of attribution modeling is undeniable. Historically, it promised a way for marketers, especially in the nuanced realm of financial services, to quantify the impact of each marketing initiative. For years, attribution modeling stood as a trusted ally for marketers …
ChannelMix named High Performer in Marketing Analytics
The reviews are in and the awards are ours: ChannelMix is thrilled to have earned 5 G2 award badges! G2, the world’s largest tech marketplace and review platform, is the trusted source that helps business professionals make informed software decisions through over a million peer reviews. …
Preparing for Marketing Impact Modeling™: What You Need to Know
While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your …
The Power of Owning Your Marketing Data: Taking Control of Your Brand’s Future
How to move from the recipient of insights to the architect of strategies. Data is the heartbeat of successful marketing strategies. It’s the compass that guides decisions, illuminates customer behaviors, and drives growth. Yet, a critical question often goes unasked: Who owns this data? The …
Game Over for Attribution Modeling? The Changing Playbook in Sports and Media Marketing
In the fast-paced arena of sports and media marketing, the game is ever-changing, and so is the playbook for measuring success. Traditional attribution models, once considered the linchpin for evaluating marketing ROI, are now being sidelined. But what’s causing this shift, and what are the …