ChannelMix offers marketing analytics that can expand and enhance your Salesforce experience.
Analytics 101: What Is a Machine Learning Model?
Machine learning can help marketers quickly uncover key insights in large datasets.
The Difference Between Marketing Mix Modeling and Marketing Attribution
They look similar, but have big differences. Learn when and how to use them.
Alight Spotlight: Meet Deven Peters, Jr. Database Developer
Deven helps make sure that datasets are set up correctly for clients.
Your One-Page Secret Weapon for End-of-Year Marketing Reporting
Before you slam the door on 2020, there’s one last thing you should do. It’s a powerful, but painless exercise for showcasing marketing ROI.
Alight Spotlight: Meet Megan Gunn, Client Experience Manager
When clients have a question or need assistance, Megan is ready to help!
Google Analytics 4: How Long Should It Take to Migrate? (And 3 Other Burning Questions)
Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team.
Alight Spotlight: Meet Michael Castro, Analytics Developer
Michael helps marketers measure what really matters. Learn more in his Q&A!
Alight Spotlight: Meet Lauren Lovvorn, Business Intelligence Developer
Lauren Lovvorn builds marketing dashboards that help marketers get accurate, timely insights into performance.
Marketing Reporting 101: Strategy, Best Practices and Examples
The job isn’t done when your campaign wraps up. You still have to report on how everything went.