The Era of Attribution The allure of attribution modeling is undeniable. Historically, it promised a way for marketers, especially in the nuanced realm of financial services, to quantify the impact of each marketing initiative. For years, attribution modeling stood as a trusted ally for marketers …
ChannelMix named High Performer in Marketing Analytics
The reviews are in and the awards are ours: ChannelMix is thrilled to have earned 5 G2 award badges! G2, the world’s largest tech marketplace and review platform, is the trusted source that helps business professionals make informed software decisions through over a million peer reviews. …
Preparing for Marketing Impact Modeling™: What You Need to Know
While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your …
The Power of Owning Your Marketing Data: Taking Control of Your Brand’s Future
How to move from the recipient of insights to the architect of strategies. Data is the heartbeat of successful marketing strategies. It’s the compass that guides decisions, illuminates customer behaviors, and drives growth. Yet, a critical question often goes unasked: Who owns this data? The …
Game Over for Attribution Modeling? The Changing Playbook in Sports and Media Marketing
In the fast-paced arena of sports and media marketing, the game is ever-changing, and so is the playbook for measuring success. Traditional attribution models, once considered the linchpin for evaluating marketing ROI, are now being sidelined. But what’s causing this shift, and what are the …
Demystifying Marketing’s Impact: A Data-Driven Approach for Financial Services
In today’s rapidly shifting banking landscape, one question persists: What’s the real impact of marketing? How does the marketing dollar translate into new accounts, loan applications, and revenue growth? As elusive as it may seem, understanding marketing impact is no longer a luxury; it’s a …
Google Analytics – Measure Campaign Success with GA4
In 2005, Google acquired Urchin Software Corp to create Google Analytics. Urchin had developed a suite of tools for tracking and analyzing marketing link performance. Urchin Tracking Module (UTM), was designed to identify links used to acquire users from various channels. Standards were developed for …
ChannelMix Becomes First LinkedIn Marketing Partner to Leverage AI for Enhanced ROI Analysis
ChannelMix, the industry-leading marketing revenue generation platform, is proud to announce that it has joined the LinkedIn Marketing Partner Program. As the first partner to use AI to help LinkedIn marketers understand their ROI, ChannelMix is excited to offer its advanced analytics capabilities to the …
The Power of the ChannelMix Marketing Impact Modeling™ Platform: A Case Study on Digital Display
Does digital display really work? What is its value in the customer’s journey? It’s critical to understand the complex interactions between different media channels and their impact on key business outcomes. The ChannelMix Marketing Impact Model is an ingenious solution that can enlighten your media …
Swinging for the Fences: The Rise of Marketing Impact Modeling and the Decline of Traditional Attribution
In the grand sport of baseball, a game-winning home run garners roaring applause. However, crediting the victory solely to that last player would be shortsighted, ignoring the combined efforts of the pitcher, the infielders, and everyone who got on base. The same principle applies in …