If you look closely, most marketing organizations have fallen into the “herd” mentality, blindly following the latest trends that are hot in today’s marketing ecosystem. The leader of this herd is whoever is beating the loudest drum about creating attention for the “next big thing” …
Adobe (Omniture) SiteCatalyst vs. Google Analytics – Round 1: Unexpected Cost Savings
From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which …
Alight Analytics launches new marketing channel attribution platform, ChannelMix
KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics. ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …