Platform capabilities
Marketing Impact Modeling™
Harness the power of predictive media mix modeling to plan marketing spend and predict ROI — no data science skills required.
Marketing IMpact MODELING DASHBOARD
Reduce media waste by 75% while increasing ROI
You don’t need any special skills to use ChannelMix's data models. With our Marketing Impact Modeling™ dashboard, you just need to input your planned spend, click a button and let ChannelMix automate the media planning for you, recommending the top scenarios to get the most leads out of your budget. No cookies or campaign tracking required, updated in real-time.
Marketing ROI Predictive Modeling
Budget Pacing
Track your performance to goal while ensuring your budget is implemented as planned.
Model Performance Summary
View the accuracy level of your model to ensure confidence in the recommendations and improvement over time.
Sophisticated scenario analysis, comprehensive data integration, and AI-driven continuous improvement
Advanced Scenario Predictions
Beyond basic predictions, ChannelMix delves into ‘what-if’ scenarios, simulating various outcomes based on different budget allocations and strategies. Top predictions are labeled and visually indicated on a scatter plot.
Comprehensive Data Sources
Continuous Learning and Improvement
93% Predication Accuracy
24-Hour Model Activation
Models are ready the next day and update nightly, say goodbye to waiting weeks or months for your media mix recommendations.
Client Success Team Support
More leads and revenue with less budget
Struggling with a limited budget? ChannelMix AI helps you maximize your marketing impact with minimal resources.
Input your target lead or revenue number and ChannelMix will recommend the exact media mix to reach your goals with your reduced budget.
Scale your success
ChannelMix AI helps you allocate your abundant budget effectively, unlocking new opportunities and driving exponential growth.
Input your target lead or revenue number and ChannelMix will recommend the exact media mix to exceed even your planned goals!
A powerful modeling engine for your entire sales and marketing ecsoystem
Data Aggregation
ChannelMix automatically collects, unifies and stores the years of historical data required to build a useful marketing mix model.
Data Modeling
ChannelMix applies its compositional machine-learning model to your data to maximize your target variable. The model supports inclusion of other datasets like weather and geography for greater accuracy.
Data Visualization
Previous: Multi-touch attribution
Optimize your customers' path to conversion with rule-based and data-driven attribution models.
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Our team is standing by to help you choose the right analytics solution for your needs. It starts with a 30-minute discovery and demo.