Platform capabilities
Marketing Impact Modeling™
Harness the power of predictive media mix modeling to plan marketing spend and predict ROI — no data science skills required.
MEDIA MIX MODELING DASHBOARD
Optimize and predict marketing performance & ROI
You don’t need any special skills to use ChannelMix's data models. With our media mix dashboard, you just need to input your planned spend, click a button and let ChannelMix automates the media planning for you, showing the top scenarios to get the most leads out of your budget.
More leads and revenue with less budget
Struggling with a limited budget? ChannelMix AI helps you maximize your marketing impact with minimal resources.
Input your target lead or revenue number and ChannelMix will recommend the exact media mix to reach your goals with your reduced budget.
Scale your success
ChannelMix AI helps you allocate your abundant budget effectively, unlocking new opportunities and driving exponential growth.
Input your target lead or revenue number and ChannelMix will recommend the exact media mix to exceed even your planned goals!
A powerful modeling engine for your entire sales and marketing ecsoystem
Data Aggregation
ChannelMix automatically collects, unifies and stores the years of historical data required to build a useful marketing mix model.
Data Modeling
ChannelMix applies its compositional machine-learning model to your data to maximize your target variable. The model supports inclusion of other datasets like weather and geography for greater accuracy.
Data Visualization
RESOURCES
More on marketing mix modeling
Previous: Multi-touch attribution
Optimize your customers' path to conversion with rule-based and data-driven attribution models.
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