Customer Journey Tracking

Capture the end-to-end customer journey in a first-party world with ChannelMix's integrated tracking solutions. 

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ChannelMix is a certified Google Marketing Platform partner and reseller.

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Full-funnel insight into the customer journey

ChannelMix leverages first-party tracking and data strategies to capture every digital touchpoint in the customer journey. The result is a full-funnel view of how targeted ad spend turns into customer revenue.

$ SPEND

IMPRESSION

CLICK

SESSION

CONVERSION

LEAD/ORDER

CUSTOMER

$ ROI

  • Audience Segment

    Track and measure campaign performance by audience segment

  • User Touchpoints

    Capture unique user interactions with your website, including traffic source, channel, campaign and page views

  • User Conversion

    Capture unique web conversions with all associated historical behavior for the user/device ID

  • Customer Conversion

    Pass conversion and pathing data for the user/device through to a customer record in your CRM/CDP

1st-party marketing attribution

Explore the customer journey with marketing pipeline and attribution dashboards

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MARKETING PIPELINE ANALYTICS

Measure and forecast leads, orders and sales across all marketing channels and campaigns. Learn more >>

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Multi-Touch Attribution

Explore attribution models to understand and optimize your customers' paths to conversion. Learn more >>

You need good data to make great decisions. Our tracking solutions ensure you're getting complete, accurate measurements for your web properties and campaigns.

MICHAEL CASTRO, TRACKING ANALYST, ChannelMix

You need good data to make great decisions. Our tracking solutions ensure you're getting complete, accurate measurements for your web properties and campaigns.

Michael castro, tracking analyst, ChannelMix

Request a Solution Demo

Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo.