Marketing Performance Dashboards
Measure and communicate marketing impact with a suite of ready-to-activate dashboards built in Tableau and Power BI.
MARKETING to Sales SUITE
Measure, plan and predict marketing impact on leads, sales and revenue
Marketing to Sales Pipeline
Measure marketing impact on business results in an end-to-end pipeline view
Calculate marketing budgets and goals based on past campaign results
Marketing ROI Predictive Modeling
Find your ideal marketing mix with Marketing Impact Modeling™
Budget Pacing
Ensuring your budget is utilized wisely throughout the campaign duration
Model Performance Summary
How accurate are the Marketing Impact Model's predictions?
Return on Ad Spend
Seasonality
MEDIA OPTIMIZATION SUITE
Get total visibility into marketing performance across platforms and channels
Cross-Channel Paid Media Summary
Report on activity and engagement for paid media channels and ad platforms
Digital Display & Video Performance
Report on activity and engagement for digital display and video ad platforms
Email Performance
Report on activity and engagement for email and marketing automation platforms
Keyword Performance Summary
Understand holistic performance for organic and paid search keywords across all major search platforms
Organic Social Performance
Report on campaign activity and engagement across all major paid social platforms
Traditional Media Performance
Report on campaign activity for traditional ad mediums like direct mail, out-of-home, broadcast and more
WeBINAR PERFORMANCE
EVENT PERFORMANCE
MARKETING DEMAND SUITE
Measure marketing impact on website lead and transaction volume
Digital marketing PIPELINE
Rule-BaseD Multi-Touch Attribution
Determine the value and ROI of each marketing channel based on website conversions using rule-based models