Data Transformation with ChannelMix
More accurate, more sustainable, more impactful analytics for marketers
Transform your data into unified, analysis-ready datasets that give you holistic insight into performance without losing granularity — no SQL required.
Unify marketing data for cross-channel, cross-platform analysis
- Automate data unification across channels
- See organic and paid channels together
- Preserve source-level detail
Create custom logic to configure marketing data for cross-channel, cross-platform analysis
- Consolidate campaign names
- Clean up inconsistent UTM parameters
- Fix campaigns that were misspelled or missing a Key
- Rename a conversion value so it's more meaningful for analysis
Get started with our standard OneView configurations
A OneView for all paid media channels and platforms plus individual rollups for each of your marketing channels to evaluate media performance at a holistic and granular level. View standard sources and fields >>
MEDIA + WEB ONEVIEW
A OneView that combines data from paid, earned and owned media channels along with data from Google Analytics to measure marketing impact on web conversions. View standard sources and fields >>
A OneView that integrates performance data from all of your marketing and media with lead and sales data from your CRM to evaluate marketing ROI and impact on sales. View standard sources and fields >>
Great data. Great dashboards.
As soon as your data is connected, ChannelMix transforms it into datasets that are ready for analysis in our suite of dashboards built in Tableau and Power BI.