Platform capabilities
Pipeline Analytics & Forecasting
Create a single source of truth for pipeline performance with a dashboard that connects marketing spend to business outcomes.
pipeline analytics & Forecasting DASHBOARD
Measure, analyze & forecast pipeline impact in a single dashboard
PIPELINE SUMMARY
Understand the impact of marketing on new leads and sales
Pipeline by geography
Identify potential market opportunities by region
PIPELINE FORECASTER
Understand how much you need to spend to hit your sales targets
PIPELINE DATA MAPPING & INTEGRATION
Define your own pipeline stages and business objectives
However you define a lead or sale and however you break down the stages in your pipeline, our dashboards can be configured to give you a holistic look at marketing performance and ROI.
Web leads & transactions
ChannelMix connects your marketing and media data with the ChannelMix Conversion metric to measure web-driven lead volume and ROI.
CRM Leads & Sales
Integrate your marketing, media and web analytics data with data from your CRM to understand marketing’s impact on customer acquisition and sales.
A single source of truth for your entire sales and marketing ecosystem
ChannelMix bridges the gap between marketing and sales platforms, unifying performance data across platforms and CRMs into comprehensive datasets that are updated automatically every day.
Leverage years of historical marketing and sales data to forecast performance
Set a baseline to build your forecast on, using historical performance data from your entire sales and marketing ecosystem. Choose a timeframe that most accurately reflects your upcoming campaign.
Track progress toward goals in real time
As actual results roll in, the forecast trendline will update to reflect the progress of your campaign.
Turn siloed data into cross-channel insight
Data Tracking
With ChannelMix Conversion Tracking and Conversion ID, ChannelMix can track specific conversion events and connect them to marketing campaigns and client information in your CRM.
Data Aggregation
Data Unification
Data Visualization
RESOURCES
More on pipeline analytics
Previous: Campaign pacing & performance
Next: Multi-touch attribution
Once you have a complete view of your entire pipeline, it’s time to determine how each marketing channel contributes to conversions and other touchpoints.
Request a Solution Demo
Our team is standing by to help you design and evaluate your marketing analytics solution. It starts with a 30-minute solution demo.