Standard Sources & OneViews

Data source

Media Optimization

Digital Marketing Pipeline

Marketing & Sales Pipeline

Paid Search

Apple Search Ads

Bing Ads

Google Ads

Google Search Ads 360

Yahoo Gemini

Paid Social

Facebook Ads

LinkedIn Ads

Pinterest Ads

Reddit Ads

Snapchat Ads

TikTok Ads

Twitter Ads

Ad Servers

El Toro

Flashtalking

Google Campaign Manager

MNTN

via Google Sheet

Traditional Media

via Google Sheet

Organic Search

Bing Search Query

Bing Webmaster

Google Search Console

Organic Social

Facebook

Instagram

LinkedIn

Twitter

YouTube

Email

ActOn

Bronto

Campaign Monitor

emfluence

Exact Target

HubSpot

IBM Watson

MailChimp

Pardot

Web Analytics

Adobe Analytics

Google Analytics (UA)

Google Analytics 4

CRM

HubSpot

Salesforce

Standard Sources Standard Fields Supported Dashboards
  • Bing Ads
  • Google Ads
  • Google Search Ads 360
  • Yahoo Gemini
  • Google Campaign Manager
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Pinterest Ads
  • Reddits Ads
  • Snapchat Ads
  • TikTok Ads
  • Twitter Ads
  • Traditional Media*

*Requires Google sheet or file upload
  • Report Date
  • Data Source
  • Platform
  • Account
  • Campaign
  • Ad Group
  • Channel
  • Conversion Name
  • Impressions
  • Clicks
  • Cost
  • Video Views
  • Video Completions
  • Conversion Name
  • Conversion Value
  • ChannelMix Key
Standard Sources Standard Fields Supported Dashboards
  • Connected TV
    • MNTN
  • Email
    • ActOn
    • Bronto
    • Campaign Monitor
    • emfluence
    • ExactTarget
    • HubSpot (email)
    • IBM Watson
    • MailChimp
    • Pardot
  • Organic Social
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
  • Paid Social
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Reddits Ads
    • Snapchat Ads
    • TikTok Ads
    • Twitter Ads
  • Search & Display
    • Bing Ads
    • El Toro
    • Google Ads
    • Google Analytics
    • Google Campaign Manager
    • Google Search Ads 360
    • Google Search Console
    • Yahoo Gemini
  • Traditional Media*

*Requires Google sheet or file upload
  • Report Date
  • Data Source
  • Source Type
  • Platform
  • Account
  • Campaign
  • Ad Group
  • GA Event Category
  • GA Event Action
  • GA Event Label
  • Channel
  • Region
  • Country
  • Impressions
  • Interactions
  • Cost
  • ChannelMix Key
Standard Sources Standard Fields Supported Dashboards
  • Connected TV
    • MNTN
  • CRM
    • HubSpot
    • Salesforce
  • Email
    • ActOn
    • Bronto
    • Campaign Monitor
    • emfluence
    • ExactTarget
    • HubSpot (email)
    • IBM Watson
    • MailChimp
    • Pardot
  • Organic Social
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
  • Paid Social
    • Facebook Ads
    • Instagram Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Reddits Ads
    • Snapchat Ads
    • TikTok Ads
    • Twitter Ads
  • Search & Display
    • Bing Ads
    • El Toro
    • Google Ads
    • Google Analytics
    • Google Campaign Manager
    • Google Search Ads 360
    • Google Search Console
    • Yahoo Gemini
  • Traditional Media*

*Requires Google sheet or file upload
  • Report Date
  • Data Source
  • Source Type
  • Platform
  • Account
  • Campaign
  • Ad Group
  • GA Event Category
  • GA Event Action
  • GA Event Label
  • Channel
  • Region
  • Country
  • Lead Status
  • Impressions
  • Interactions
  • Cost
  • Lead Value
  • Pipeline Stage (up to 10)
  • ChannelMix Key
Standard Sources

Bing Ads, Google Ads, Google Search Ads 360, Yahoo Gemini, Google Campaign Manager, Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Reddits Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Traditional Media*

*Requires Google sheet or file upload
Standard Fields Report Date, Data Source, Platform, Account, Campaign, Ad Group, Channel, Conversion Name, Impressions, Clicks, Cost, Video Views, Video Completions, Conversion Name, Conversion Value, ChannelMix Key
Supported Dashboards
Standard Sources

Connected TV: SteelHouse, Email: ActOn, Bronto, Campaign Monitor, emfluence, ExactTarget, HubSpot (email), IBM Watson, MailChimp, Pardot, Organic Social: Facebook, Instagram, LinkedIn, Twitter, YouTube, Paid Social: Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Reddits Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Search & Display: Bing Ads, El Toro, Google Ads, Google Analytics, Google Campaign Manager, Google Search Ads 360, Google Search Console, Yahoo Gemini, Traditional Media*

*Requires Google sheet or file upload
Standard Fields Report Date, Data Source, Source Type, Platform, Account, Campaign, Ad Group, GA Event Category, GA Event Action, GA Event Label, Channel, Region, Country, Impressions, Interactions, Cost, ChannelMix Key
Supported Dashboards
Standard Sources

Connected TV: SteelHouse, CRM: Salesforce, HubSpot, Email: ActOn, Bronto, Campaign Monitor, emfluence, ExactTarget, HubSpot (email), IBM Watson, MailChimp, Pardot, Organic Social: Facebook, Instagram, LinkedIn, Twitter, YouTube, Paid Social: Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Reddits Ads, Snapchat Ads, TikTok Ads, Twitter Ads, Search & Display: Bing Ads, El Toro, Google Ads, Google Analytics, Google Campaign Manager, Google Search Ads 360, Google Search Console, Yahoo Gemini, Traditional Media*

*Requires Google sheet or file upload
Standard Fields Report Date, Data Source, Source Type, Platform, Account, Campaign, Ad Group, GA Event Category, GA Event Action, GA Event Label, Channel, Region, Country, Lead Status, Impressions, Interactions, Cost, Lead Value, Pipeline Stage (up to 10), ChannelMix Key
Supported Dashboards

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