If there’s one capability marketers need to invest in this year, it’s marketing attribution.
4 Ways Marketers Can Learn Tableau Faster
Knowing Tableau is an incredibly valuable skill for marketers. Here are four strategies that can make it easier to learn Tableau.
Alight Spotlight: Meet Jenny Miser, Office Manager
Jenny helps make our entire team more successful. Learn more in her Q&A!
Bootstrapping Insight: How Small Teams Can Get Started with Marketing Analytics
There are steps any marketing team can take to improve their ability to understand and harness data for strategic business decisions.
Alight Spotlight: Meet Jordan Campbell, Client Experience Manager
Jordan helps Alight’s clients connect to the resources and information they need, ASAP.
4 Ways Charts Can Lie to Marketers
Learn how to spot common ways that charts lie.
Facebook Conversions API vs Pixel — What’s the Best Way to Measure Performance?
Actually, Facebook thinks you should be using both.
Alight Spotlight: Meet Kyle Thompson, Integrations Engineer
Kyle helps create connections between ChannelMix and clients’ data sources.
Unleash the Full Power of Google Analytics with ChannelMix
Google Analytics provides an in-depth look at web KPIs, but you need ChannelMix for the bigger picture.
Use HubSpot? Here’s Why You Need ChannelMix for Insights and Reporting
HubSpot is one of the world’s best CRMs, but it wasn’t designed for marketing analytics.