Third-party cookies stand as a pivotal mechanism for data tracking and user behavior analysis. This technical discourse aims to dissect the operational intricacies of third-party cookies, elucidating their role in cross-domain tracking, the challenges they pose to privacy, and the implications of their impending deprecation. …
What Is a Third-Party Cookie?
Cookies play a crucial role in enhancing and personalizing our online experiences. But not all cookies are baked the same. Let’s unravel the mystery behind one of the most talked-about varieties: the third-party cookie. The Essence of Third-Party Cookies Imagine walking into a party where, …
With Marketing Analytics, You Get What You Pay For
Basic ETL “data connectors” are less expensive and are easy to set up. And they’re almost always the wrong solution for marketers.
The Impending Cookieless Future Has Everyone In Advertising Fearful About What’s Next
By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is …
Marketing Dive Features Matt Hertig’s Insight on How Generative AI Could Solve the Cookie Deprecation Puzzle
As the death of the cookie nears, marketers will need to have a better handle on their data, a task that AI might be able to handle. “There is a wave of action that’s beginning to happen, and I think reality is going to start …
ChannelMix named High Performer in Marketing Analytics – G2 Winter 2024
The reviews are in and the awards are ours: ChannelMix is thrilled to have earned 5 G2 award badges! G2, the world’s largest tech marketplace and review platform, is the trusted source that helps business professionals make informed software decisions through over a million peer reviews. …
ChannelMix’s Matt Hertig Provides His POV on Google’s Cookie Kill Off for Performance Marketing World
Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the first in a series of major steps toward third-party cookie deprecation this year. “One notable case involved a client facing litigation due to a Facebook pixel still …
Crumbling Trails: Google Begins Devouring Our Digital Breadcrumbs
A tale as old as time is unfolding, reminiscent of the classic story of Hansel and Gretel. Picture this: marketers (our modern-day Hansel and Gretel) have been comfortably navigating the woods with the trail of breadcrumbs (third-party cookies), but suddenly, a mischievous bird (Google) has …
Is This the Beginning of the End for Click IDs? Breaking Down Safari’s Latest Update and Its Impact on Marketing Analytics
The latest change to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. This significant update has the potential for far-reaching implications for marketers, especially in the realms of tracking and analyzing campaign effectiveness. Let’s explore the nuances …
ChannelMix Revolutionizes Media Mix Modeling with Launch of AI-Powered Marketing Impact Modeling™ to Optimize and Predict Marketing Performance & Return on Investment
Marketing Impact Modeling™ Delivers Revenue-Generating Predictions in Under 24 Hours, Maximizes Efficiency, Insights, and ROI for Exceptional Marketing Performance ChannelMix, the industry-leading marketing revenue generation platform, proudly announces the release of its groundbreaking Marketing Impact Modeling™ product, setting new standards in media mix modeling with …