As a marketing analytics firm focused on helping both brands and agencies for the past 16 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and …
Thoughts on Google’s Announcement to Phase Out User Identifiers: Implications and Future Directions for Ad Tech in the Consumer Goods Industry
In a landmark announcement that has sent ripples across the digital advertising ecosystem, Google has declared its intent to phase out user identifiers in Chrome, the world’s most popular web browser. This move, part of a broader initiative to enhance online privacy, is set to …
ChannelMix Unveils New AI-Powered Pacing Dashboard Product To Transform Campaign Marketing Measurement
ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing Dashboard product. This innovative tool sets new standards in media mix modeling, reshaping the way we track campaigns and manage budgets. ChannelMix’s Pacing Dashboard directly addresses the challenges faced by marketers, …
Marketing impact modeling – a replacement for attribution?
By Barb Mosher Zinck, diginomica Attribution is an ongoing issue for marketers. Here’s one possible solution… Attribution is a serious challenge for marketing. It always has been and will continue to be as cookies go away and privacy regulations grow stricter. There is an answer to …
Decoding Safari’s Latest Update: Implications for Click IDs and Their Role in Marketing Analytics – Is the End Nearing?
By Matt Hertig, CEO and Co-Founder, ChannelMix Explore the potential impact of Safari’s Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development. The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of …
Understanding Third-Party Cookies: A Technical Deep Dive
Third-party cookies stand as a pivotal mechanism for data tracking and user behavior analysis. This technical discourse aims to dissect the operational intricacies of third-party cookies, elucidating their role in cross-domain tracking, the challenges they pose to privacy, and the implications of their impending deprecation. …
What Is a Third-Party Cookie?
Cookies play a crucial role in enhancing and personalizing our online experiences. But not all cookies are baked the same. Let’s unravel the mystery behind one of the most talked-about varieties: the third-party cookie. The Essence of Third-Party Cookies Imagine walking into a party where, …
With Marketing Analytics, You Get What You Pay For
Basic ETL “data connectors” are less expensive and are easy to set up. And they’re almost always the wrong solution for marketers.
The Impending Cookieless Future Has Everyone In Advertising Fearful About What’s Next
By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is …
Marketing Dive Features Matt Hertig’s Insight on How Generative AI Could Solve the Cookie Deprecation Puzzle
As the death of the cookie nears, marketers will need to have a better handle on their data, a task that AI might be able to handle. “There is a wave of action that’s beginning to happen, and I think reality is going to start …