Marketing Dive Features Matt Hertig’s Insight on How Generative AI Could Solve the Cookie Deprecation Puzzle

As the death of the cookie nears, marketers will need to have a better handle on their data, a task that AI might be able to handle.

“There is a wave of action that’s beginning to happen, and I think reality is going to start slapping the industry in the face,” said Matt Hertig, CEO of analytics company ChannelMix. “This is probably one of the most monumental shifts in how we understand marketing’s impact in the past 15 years… and that’s the real excitement that AI can inject back into the marketing analytics space.”