Avoiding the Five Deadly Sins of Marketing Analytics

There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely …

What Does Measuring Marketing Actually Mean?

As a marketing analytics firm focused on helping both brands and agencies for the past 15 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and …

3 Reasons Why Marketing Analytics Is Different for Sports Brands

Sports Marketing Analytics Solution is perfect for basketball brands.

Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or …

Why This Is the Year ‘One-Size-Fits-All’ Software Finally Dies

I’m not somebody who likes to make big annual predictions, but here’s a trend that has been building the past few years. I think 2018 will mark the year that marketers finally lose their appetite for off-the-shelf, one-size-fits-all analytics software. When I say “one size …

Platforms or People? Here’s the Best Way to Invest in Marketing Analytics

Investing in marketing analytics is one of the smartest, easiest decisions that a brand or advertising agency can make. What isn’t so easy? Figuring out exactly where you should spend those dollars so that your organization reaps the biggest possible return. Do you start by …

The 3 Essential Truths of Marketing Analytics

Fun Fact: In 2011, there were “only” 150 marketing technology solutions available in the marketplace. Last year? That number had soared past 3,500. Which suggests that many marketers are drowning in the data generated by such a large number tools and systems, and still hungry …

Why Marketing Analytics Pays for Itself

We’re easily the longest existing marketing data aggregation company in the industry, with nearly a decade of experience. And in that time we’ve spoken to hundreds (if not thousands) of people looking to solve their data problem. However, the individuals most interested in our marketing …