As a marketing analytics firm focused on helping both brands and agencies for the past 16 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and …
Can Automated Media Mix Modeling Help Combat Cookieless Marketing?
The marketing landscape is changing rapidly. With the advent of privacy regulations and the phasing out of third-party cookies, marketers are scrambling to find new ways to measure the effectiveness of their advertising campaigns. One promising solution is automated media mix modeling, which can help …
Avoiding the Five Deadly Sins of Marketing Analytics
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely …
How to Prepare Your Marketing Analytics Team for 2023
Gartner predicts 60 percent of CMOs will cut their analytics departments in half by 2023.
3 Reasons Why Marketing Analytics Is Different for Sports Brands
Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or …
Why This Is the Year ‘One-Size-Fits-All’ Software Finally Dies
I’m not somebody who likes to make big annual predictions, but here’s a trend that has been building the past few years. I think 2018 will mark the year that marketers finally lose their appetite for off-the-shelf, one-size-fits-all analytics software. When I say “one size …
Platforms or People? Here’s the Best Way to Invest in Marketing Analytics
Investing in marketing analytics is one of the smartest, easiest decisions that a brand or advertising agency can make. What isn’t so easy? Figuring out exactly where you should spend those dollars so that your organization reaps the biggest possible return. Do you start by …
Marketing Data Management: How Agencies Are Cleaning Up Their Data Mess
Learn how marketing agencies are cleaning up their data and reviving their analytics programs with the ChannelMix Marketing Data Management Platform.
The 3 Essential Truths of Marketing Analytics
Fun Fact: In 2011, there were “only” 150 marketing technology solutions available in the marketplace. Last year? That number had soared past 3,500. Which suggests that many marketers are drowning in the data generated by such a large number tools and systems, and still hungry …
3 Things Your Marketing Analytics Solution MUST Deliver
Looking for a better Marketing Analytics Solution for your agency or brand’s marketing analytics? Here are the 3 measures you should judge any vendor by.