We’re easily the longest existing marketing data aggregation company in the industry, with nearly a decade of experience. And in that time we’ve spoken to hundreds (if not thousands) of people looking to solve their data problem. However, the individuals most interested in our marketing …
Are You on the Data Death March?
The process is a familiar one to marketers. Once a month, you log into Facebook, hit download and then repeat with Twitter, LinkedIn, Instagram, Google Analytics, Google Ads, Bing, DoubleClick, MailChimp and so on and so forth. You manually piece together all of that messy …
With Brands Turning to Analytics, What Does This Mean for Agencies?
As we’ve detailed numerous times on our Alight Insights blog, there has been a massive increase in the volume of available and analyzable marketing data. Much of this has resulted from the proliferation of cloud-based platforms, which have made data not only more accessible but …
Tackling the Marketing Measurement Challenge: Option 2 – Online Dashboard Solutions
Online dashboard solutions have grown in popularity over the past five years as simple, cost effective way to deliver automated dashboards. This type of solution is designed to allow marketers to connect directly to various types of common systems such as Facebook and Google Analytics …
Tackling the Marketing Measurement Challenge: Option 1 – Microsoft Excel & PowerPoint
Microsoft Excel, or the Marketer’s binky, as I often refer to it, has become the default solution to tackling the data challenge we face in Marketing today. The process goes something like this: We download multiple reports from all the marketing systems we use, we piece …
Tackling the Marketing Measurement Challenge: A Review of Five Primary Options
As the co-founder of a marketing analytics firm, I have found over the many years we have been in business that the two most common questions we as marketers need to answer are the following: What Happened? – Did this campaign work? Did we drive …
5 Steps to Prepare for Data-Driven Omnichannel Marketing
The majority of the marketing and executive decision makers are convinced that using data to inform the decision-making process is not only worthwhile but necessary to operate in today’s marketplace. However, information about how to get started in this space is lacking. The purpose of …
Understanding the Customer Decision Journey
Watch a snippet of Matt Hertig’s provocative talk, “The First Rule of Marketing Analytics: Forget the Customer.” In this video, he explains that the customer journey is no longer linear: neither should be our means to understand it.
Do You Have a Marketing GPS?
For more than seventeen years, I have been commuting back and forth to work, 80 miles each day. Of course, with the joy of commuting comes the joy of traffic. Yes, like many of you reading this, I am one of those people sitting behind …
Stop Showing Me Pretty Graphs & Charts
There is a lot of hype and over promising by visualization software providers today. The promise of these types of providers, such as Domo and Bime to name of few, is that with their type of solution, your analytics problems will be solved. The reality …