Multi-Channel Attribution has become a very hot phrase over the past few years. Like many buzz terms, marketers understand the concept behind multi-channel attribution but don’t understand how to effectively implement this strategy. If you aren’t quite familiar with this term yet, the idea behind …
The Three Personalities of Marketing
Does marketing work? This isn’t a new question. Frankly, this question has been asked for years and marketers have done a fantastic job of answering the question with their best interpretive tap dance in front of senior management since marketing has historically been difficult to …