And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help …
Preparing for Marketing Impact Modeling™: What You Need to Know
While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your …
Swinging for the Fences: The Rise of Marketing Impact Modeling and the Decline of Traditional Attribution
In the grand sport of baseball, a game-winning home run garners roaring applause. However, crediting the victory solely to that last player would be shortsighted, ignoring the combined efforts of the pitcher, the infielders, and everyone who got on base. The same principle applies in …