How do YOU measure in-flight campaign success?

And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help …

Preparing for Marketing Impact Modeling™: What You Need to Know

While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your …