The advertising industry has come a long way since the days of Mad Men. No longer do we rely on gut feelings and creative inspiration to guide our campaigns. Today, it’s all about data. But with so much data at our fingertips, it can be …
Marketing Analytics: What Facebook and Instagram’s New Rules Mean for Your Team
Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for …
Hey, Survey Respondents, We Respectfully Have a Bone to Pick With You
Recently, researchers asked the nation’s top marketers what they think will drive organic growth at their companies. The No. 1 response was hiring the right talent — a solid answer, given by 35.3 percent of respondents. It was followed by: — having the right operating …
U.S. Marketers Worry About Their Team’s Marketing Analytics Skills
The nation’s top marketers believe in analytics. But many of them aren’t sure their teams have the right skills to fully leverage their marketing data. According to the latest CMO Survey — released in August by the American Marketing Association, Deloitte and Duke University’s Fuqua …
Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions
Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” …
Survey: Marketers Love Data … But Aren’t Using It
A new survey of marketing executives has just revealed a huge disconnect when it comes to their analytics operations. According to the latest CMO Survey from the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business: Marketers plan to spend a LOT more on …
With Brands Turning to Analytics, What Does This Mean for Agencies?
As we’ve detailed numerous times on our Alight Insights blog, there has been a massive increase in the volume of available and analyzable marketing data. Much of this has resulted from the proliferation of cloud-based platforms, which have made data not only more accessible but …
Top Five Red Flags When Evaluating an Agency
Keith Kochberg, CEO of iMarketing LTD, wrote about ensuring marketing agencies are delivering what they promise, titled Top Five Ways to Tell Your Online Agency is Faking It. To highlight, the top five red flags are: Is your agency regularly testing different opportunities? Do you …