In 2005, Google acquired Urchin Software Corp to create Google Analytics. Urchin had developed a suite of tools for tracking and analyzing marketing link performance. Urchin Tracking Module (UTM), was designed to identify links used to acquire users from various channels. Standards were developed for …
Everything You Need to Know about Migrating to GA4
Got questions about migrating to Google Analytics 4? Here are some of the biggest ones, along with answers from our team.
Does Your Website Need a Google Analytics Audit?
Here at Alight, we regularly perform audits of an agency or brand’s Google Analytics implementation or even their entire marketing funnel.
Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions
Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” …
Google Analytics Numbers Not Adding Up? How Simple Filters May Be Doing More Than You Realize.
Google Analytics is a powerful tool for understanding how your digital marketing is performing. But sometimes, when you modify or filter a standard report inside Google Analytics, you may notice that the numbers no longer add up. That’s one question we get sometimes from our …
How to Use Lookup Tables in Google Tag Manager to Send Data to a Different Google Analytics UA
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for using lookup tables to differentiate Google Analytics UAs in Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
How to Use CSS Selectors to make Dynamic Tagging Easier in Google Tag Manager
In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.
Solving the Google Analytics Sampling Problem – Without GA Premium
If you’ve got a lot of site traffic then you’ve more than likely experienced sampling in your Google Analytics reports. Typical solutions to solve this issue include Google Analytics Premium, filtered views, or changing data ranges. Premium can be the right solution, but only if …
Integrating External Data into Google Analytics: Good Idea or Bad Idea?
Let’s assume for a minute that you are using Google Analytics on your website. And let’s also assume that you are doing paid advertising in other marketing channels such as Facebook, Bing and/or LinkedIn and you would like to know the ROI for these marketing …
Top 5 Tips for Successful Google Analytics Implementation
We’re a Google Analytics shop here at Alight Analytics. We’ve implemented Google Analytics on hundreds of sites. We’ve been a Google Analytics Certified Partner and Premium Reseller for a number of years. And just recently—not to toot our own horn—we’ve also become a Google Analytics …
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