Bot Traffic: Filter Out the Bots Google Analytics Misses

Whether you’re a passive or power Google Analytics user, you’ve more than likely run across bots hitting your site. At best, these irksome scripts are harmlessly sending traffic to your webpage, skewing your data. At worst, they’re maliciously installing viruses and worms that affect those …

How to Build a Custom Flat Report with Google Analytics

Transcript: This is Rick Reinard, the manager of web analytics with Alight Analytics, and I’m going to show you how to build a custom flat report in Google Analytics. Many of you probably know, you can build a custom report in Google Analytics by clicking …

How to Add Custom Segments in Google Analytics

Transcript: This is Rick Reinard, Manager of Web Analytics with Alight Analytics, and I am going to show you the “add segment” feature in Google Analytics. As many of you probably know, you can add a segment to your data, which helps you slice it …

Optimizing Media Efficiency with Google Analytics

We’re very fortunate in that we get to work with some rockstar clients who really utilize the data they’re getting out of a solution like ChannelMix and Google Analytics. Most of our clients also work with various media agencies, and often times utilize our data analysis …

What Google Tag Manager Can Do For You

With Google Tag Manager, marketers have the ability to add all of their tags to a single container to control how they will fire throughout the site. Learn more!

Conversion Rate Gremlins: Part 1

We work with a lot of large ecommerce clients, helping them with Google Analytics strategy, collecting marketing partner data for dashboard reporting, and deep analysis of their site (and business) performance. E-commerce retailers are in a position that comes with significant benefits because they’ve got …