If you want to create marketing reports that are more useful ― and even save time in the process ― then you need a measurement strategy.
Is This the Beginning of the End for Click IDs? Breaking Down Safari’s Latest Update and Its Impact on Marketing Analytics
The latest change to hit marketers comes with Safari’s introduction of Link Tracking Protection in iOS 17 and macOS Sonoma. This significant update has the potential for far-reaching implications for marketers, especially in the realms of tracking and analyzing campaign effectiveness. Let’s explore the nuances …
Media Mix Modeling vs. Multi-Touch Attribution: Which One Should You Use?
Marketing has come a long way since the days of simple print ads and billboards. With the rise of digital media, marketers now have an abundance of channels to choose from, including search, display, social media, email, and more. However, with so many options available, …
Why Manual Data Collection is Holding Marketers Back
As marketers, we know that data is king. It’s the backbone of any successful campaign and provides the insights needed to make data-driven decisions. However, many marketers are still relying on manual data collection methods and basic tools like Excel and Supermetrics to perform their …
Unleashing the Power of Incrementality
Do you ever wonder if your marketing campaigns are actually making a difference? Are you curious about how to optimize your campaigns for maximum ROI? Then it’s time to unleash the power of incrementality with marketing analytics! In this blog post, we’ll show you how …
Cross-Channel Tracking and Attribution: Why Most Marketers Aren’t Getting It Right
Cross-channel tracking is a very boring name for something that’s actually pretty exciting for marketers. It’s the idea that we can deploy our messages across a spectrum of channels — social, search, email, traditional media, out-of-home, you name it — and then see how customers …
Understanding Marketing Attribution Modeling
For marketers, there are few things as important as appropriately understanding your customers’ decision journey. It is the collection of actions, events, or moments that lead to conversion. And, as a consequence, it is an absolute necessity to properly attribute success to the correct touchpoint or …
Tackling the Marketing Measurement Challenge: Option 2 – Online Dashboard Solutions
Online dashboard solutions have grown in popularity over the past five years as simple, cost effective way to deliver automated dashboards. This type of solution is designed to allow marketers to connect directly to various types of common systems such as Facebook and Google Analytics …
Tackling the Marketing Measurement Challenge: Option 1 – Microsoft Excel & PowerPoint
Microsoft Excel, or the Marketer’s binky, as I often refer to it, has become the default solution to tackling the data challenge we face in Marketing today. The process goes something like this: We download multiple reports from all the marketing systems we use, we piece …
Tackling the Marketing Measurement Challenge: A Review of Five Primary Options
As the co-founder of a marketing analytics firm, I have found over the many years we have been in business that the two most common questions we as marketers need to answer are the following: What Happened? – Did this campaign work? Did we drive …
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