As marketers, we know that data is king. It’s the backbone of any successful campaign and provides the insights needed to make data-driven decisions. However, many marketers are still relying on manual data collection methods and basic tools like Excel and Supermetrics to perform their marketing analytics. While these tools have their place, they come with a host of downsides that can be detrimental to your marketing efforts.
Here’s why manual data collection methods and basic tools might not be enough, and why investing in a platform like ChannelMix could be the solution.
Limited Insights
Manual data collection and basic tools like Excel are only as good as the data that’s inputted into them. They provide limited insights that are often incomplete or inaccurate, which can lead to poor decision-making. In contrast, a platform like ChannelMix uses advanced machine learning algorithms to analyze data from multiple channels, providing deep data insights that are accurate, reliable, and up-to-date.
Time-Consuming
Manual data collection and basic tools like Excel require a significant investment of time and effort. This time could be better spent on other high-impact tasks, such as creating compelling content or developing new marketing strategies. By automating the collection, unification, and processing of marketing data from multiple channels, ChannelMix helps reduce the time it takes to get answers from weeks to seconds.
Inefficient
When you’re relying on manual data collection methods and basic tools, you’re essentially building your own marketing analytics platform. This not only takes time, but it’s also inefficient. You’re likely to encounter a host of issues, such as data inconsistencies, errors, and duplication. By using a platform like ChannelMix, you can automate the entire process, reducing inefficiencies and streamlining your marketing analytics efforts.
Limited Scalability
As your marketing efforts grow, so too does the amount of data you need to analyze. Manual data collection methods and basic tools like Excel may be sufficient for small data sets, but they quickly become unmanageable as the data grows. ChannelMix is built to scale with your business, making it easy to manage and analyze large amounts of data.
Investing in ChannelMix
By investing in a platform like ChannelMix, you’ll be able to drive more revenue with less spend, optimize your media mix and increase ROI. ChannelMix’s AI-powered recommendation engine predicts the optimal media mix with a 93% accuracy rate in real-time, helping you achieve your revenue goals with less investment. It can also help reduce wasted spend by identifying inefficiencies, improving marketing efficiency, and protecting budgets with real-time scenarios that display the impact on revenue, sales, and leads.