Google Anaytics is great. What marketer doesn’t want to have a bunch of data that maps out exactly how users interact with their site? When implemented correctly, there is SO much data that can be rolled up into the interface. And as if Google wanted to …
Why You Can’t Just Buy a Marketing Attribution Model
Multi-Channel Attribution has become a very hot phrase over the past few years. Like many buzz terms, marketers understand the concept behind multi-channel attribution but don’t understand how to effectively implement this strategy. If you aren’t quite familiar with this term yet, the idea behind …
10 Must-Have Facebook Metrics
Not sure how to measure success on Facebook? Start with 10 actionable Facebook metrics to show you how your content strategy is performing (or to help create a strategy), what your editorial calendar should be and where you should focus your effort to get more …
The Case for Web Testing and Optimization
A/B testing — why even consider it? To put it simply: because we’re wrong – about 80 percent of the time, according to some estimates. We all know the marketing manager who fancies herself a Web designer. Or the business unit leader who can’t make …
Lost in a Sea of Reports!
Measuring its results has always been one of marketing’s biggest challenges. Historically, traditional marketing efforts such as print, radio and TV advertising produced little measurement data – let’s call this the “data pond.” Marketers would use very basic fishing tools such as Excel to try …
ROI = Return on Investment or Return on Ignorance?
If you look closely, most marketing organizations have fallen into the “herd” mentality, blindly following the latest trends that are hot in today’s marketing ecosystem. The leader of this herd is whoever is beating the loudest drum about creating attention for the “next big thing” …
- Page 2 of 2
- 1
- 2