Why You Can’t Just Buy a Marketing Attribution Model

Matt Hertig Analytics for Marketers, Blog, Marketing Measurement Leave a Comment

Multi-Channel Attribution has become a very hot phrase over the past few years. Like many buzz terms, marketers understand the concept behind multi-channel attribution but don’t understand how to effectively implement this strategy. If you aren’t quite familiar with this term yet, the idea behind …

Lost in a Sea of Reports!

Matt Hertig Blog, Marketing Measurement Leave a Comment

Measuring its results has always been one of marketing’s biggest challenges. Historically, traditional marketing efforts such as print, radio and TV advertising produced little measurement data – let’s call this the “data pond.” Marketers would use very basic fishing tools such as Excel to try …