By Matt Hertig, CEO and Co-Founder of ChannelMix The rise of commercially available AI technologies could not come at a more perfect time for the advertising industry. The slow demise of cookies will finally reach its terminus: Google is steadfast in its commitment to eliminate support …

Solving the post-cookie world is much easier than everyone is making out to be; if you have the right approach, tools and partners. Here’s why Google removing cookie support removes a longstanding false idol of attribution… By Matt Hertig, CEO and Co-Founder of ChannelMix Hoping and …

By Barb Mosher Zinck, diginomica Attribution is an ongoing issue for marketers. Here’s one possible solution… Attribution is a serious challenge for marketing. It always has been and will continue to be as cookies go away and privacy regulations grow stricter. There is an answer to …

By Matt Hertig, CEO and Co-Founder, ChannelMix Explore the potential impact of Safari’s Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development. The latest in privacy and security innovations to hit marketers comes with Safari’s introduction of …

By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is …

As the death of the cookie nears, marketers will need to have a better handle on their data, a task that AI might be able to handle. “There is a wave of action that’s beginning to happen, and I think reality is going to start …

Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the first in a series of major steps toward third-party cookie deprecation this year. “One notable case involved a client facing litigation due to a Facebook pixel still …