ChannelMix repositioned its business for looming industry changes. It’s paying off

A name change and business strategy overhaul in 2022 could have put ChannelMix at “ground zero,” but instead, the company saw its revenue grow 10% and its client pool expand by 12%.

ChannelMix used to provide marketing services and now has become a platform-product company. “Pivoting a company from a services company to a product-enabled company is challenging, and not many companies are successful in doing that. But we were able to pull it off,” ChannelMix CEO and co-founder Matt Hertig said. “From a revenue perspective, we haven’t gone backwards, which is always the challenge.”

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