Because we (and every other marketer on the planet) needed a solution that made reporting on media data simpler, faster and more accurate. And, until ChannelMix came along, nobody had created anything that came close to meeting that need. We know. We looked. The Data …
If you’re a data-driven marketer, you might already understand the concept of a marketing data warehouse — a huge, historical collection of all your organization’s marketing data. But that’s not the only option for storing your marketing data. You also should know about the data mart, …
A data warehouse is an essential piece of any brand or agency’s marketing analytics operation. With a warehouse, you can automatically gather your most valuable marketing data — from your web analytics, PPC campaigns, display ads, traditional media, social channels, CRM tool, email service provider …
You don’t have to understand how your marketing analytics solution works to value what it does. Ultimately, results are what matter. But it can still be useful to know how these tools deliver the insights that drive your marketing campaigns. After all, details matter, too. …
For marketers, there are a vast number of tools (media and ad management platforms, social networks, CRM systems, etc.) that can be used every day to make your life easier. That is until you actually have to go behind the scenes and get the numbers. Data collection can …
For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at …
Since its initial release in 1985, Microsoft Excel has grown to become a necessity for companies everywhere. It’s the most widely used spreadsheet software among the business community, and has been a robust tool for simple analysis and budgeting. The problem, however, is that a …
Analysis is hard. You have to formulate a question, find the data that purports to answer that question, slice and dice the data into something manageable, then maybe, just maybe, you’ll answer the question at hand. Oh, but if you mess something up or don’t answer …
The phrase Big Data gets bandied about a lot these days. A basic rubric, though, is whether you can query your data on one computer, or in a reasonable amount of time. But that’s still pretty vague, because while Excel can’t open a file with …
In this November Simple Talk article by Robert Sheldon, he discusses an on-coming wave of “data as a service” (DaaS) which is meeting the growing demand for companies to use more data to make decisions. We agree that the wave is coming – we’re riding …
