Now more than ever, companies need data-driven insights to align and optimize their marketing and sales performance.

ChannelMix, a next-gen marketing intelligence platform, was named a High Performer in G2.com’s Spring 2020 Grid Report for Marketing Analytics Software.

ChannelMix, Alight’s marketing intelligence platform, integrates seamlessly with the CallRail API and aggregates call data directly from the platform. Read more.

Alight Analytics, the leader in marketing analytics, releases its first-ever marketing dashboard template for Looker’s data analysis and visualization platform.

ChannelMix, Alight Analytics’ marketing intelligence platform, can now automatically aggregate HubSpot performance data for blog posts and all landing pages.

Combining the speed of self-service software with the flexibility and expertise of a custom consulting engagement, Alight’s solution approach provides a much-needed third option for marketers who want quick, yet relevant and actionable analytics.

Alight Analytics is excited to introduce MasterView, an aggregated dataset that allows marketing agencies to benchmark & report across clients, brands & more.

IBM Watson Campaign Automation, Pepperjam and Elevate are the latest platforms to join ChannelMix’s ever-growing library of data sources. Learn more!

ChannelMix has added connections to two platforms for programmatic advertising, AdButler and Basis by Centro.