The Kansas City Business Journal has recognized Alight Analytics, the industry leader in marketing and sales analytics, as one of the largest private companies in the Kansas City region.
The Journal just released its annual list of Kansas City’s Largest Private Companies, which ranks the area’s privately held companies according to their annual revenue. Alight Analytics ranked 214th for 2019.
“It’s an honor to be recognized along with so many innovative, local businesses,” said Matt Hertig, Alight’s CEO and co-founder. “Kansas City isn’t just home to us — it’s been a huge part of our success. Many of our first clients were based right here, and we’ve continued to grow our company with their support and the hard work of our employees.”
Alight has created a suite of next-generation analytics solutions that help marketers prove the value of marketing and drive bottom-line growth in their businesses. Each solution is powered by ChannelMix, Alight’s best-in-class marketing intelligence platform that aggregates data from any marketing, media or sales platform.
Marketers can then explore that data in Alight’s library of plug-and-play marketing dashboards, which feature automated data workflows and built-in attribution and forecasting models. Each solution is configured and supported by Alight’s team of data experts, who offer assistance with data strategy, Google Analytics implementation, technical support and much more.
“There’s a tremendous need for solutions like Alight’s — nothing else in the marketplace equips marketers with everything they need to produce actionable insights and reporting,” said Michelle Jacobs, Alight’s president and co-founder. “We want to empower marketers to more effectively assess campaign performance, generate more valuable insights, and ultimately produce more business growth.”
The Business Journal’s list is based on the news organization’s research and information submitted by the included companies.