ChannelMix, Alight Analytics’ marketing intelligence platform, has just added a direct connection to Cvent, the cloud-based platform for event marketing and management.
With this new integration, users can quickly move data on event invitees and registrants from Cvent into ChannelMix, enabling rapid reporting on the ROI of online and offline events.
Users can set up a connection to Cvent by following the on-screen prompts on the Connect page of ChannelMix Control Center. This post has more details about the process.
ChannelMix aggregates, unifies and stores data from essentially any marketing, media or sales platform. As much as possible, Alight uses an API connection like the new one for Cvent because that enables ChannelMix to pull data directly from the source platform.
But, if an API isn’t available, ChannelMix can take in data through automated email or secure FTP processes or direct file uploads.