The Marketing Analytics Strategy Summit (MASS), the Midwest’s first conference devoted to marketing analytics, is now accepting speaker proposals for this year’s event on Sept. 26. The deadline for submissions is June 3.
Alight Analytics Introduces Marketing Dashboard Templates for Tableau
Ready-to-use templates, powered by ChannelMix OneView™ technology, allow marketing teams to deliver advanced, channel-level reporting faster than ever.
AMIN Integrated Conference to Feature Alight Analytics CEO Matt Hertig
Alight Analytics CEO Matt Hertig will share his trail-blazing advice on marketing analytics with some of America’s most innovative marketing agencies at the AMIN Integrated Conference (April 14-17) in Kansas City.
Marketing Analytics Expert Matt Hertig to Speak at Interact Conference 2019
Alight Analytics CEO Matt Hertig will share his cutting-edge marketing analytics expertise at Interact Conference 2019 at Ohio State University.
Alight Analytics Launches Business Intelligence and Data Science Team
Alight’s data experts will assist marketers with cross-channel attribution, modeling, machine learning and other advanced analytics strategies.
Alight Analytics Launches Industry-Leading Cross-Channel Attribution Solution
ChannelMix Keys, the latest addition to Alight’s ChannelMix platform, helps marketers produce true cross-channel attribution.
Alight Analytics Welcomes The Penny Hoarder As New Client
The Penny Hoarder, one of the largest personal finance websites in the country, has selected Alight Analytics as its partner for media and marketing data aggregation. The Penny Hoarder is now using ChannelMix, Alight’s data management platform, to automatically collect and organize its marketing and …
Tableau Conference to Feature Alight Clients Elite SEM, Booyah Advertising
Tableau Conference — one of the nation’s best and biggest events for marketing analytics — will showcase the success stories of two Alight Analytics clients when it hits New Orleans on Oct. 22-25. If you’re a marketing analyst looking for inspiration, Tableau Conference is always …
CTP Selects Alight Analytics to Power its Marketing Analytics
Alight Analytics is proud to welcome one of its newest clients: CTP, the award-winning marketing and communications agency based in Boston. CTP is now harnessing Alight’s ChannelMix solution, the best-in-class data aggregation engine for marketing analytics, to manage its clients’ data. ChannelMix automatically collects, cleans …
Mattel, Maui Jim and Hill’s Pet Nutrition Join the Lineup for the Marketing Analytics Strategy Summit
National and local companies headline the Midwest’s first conference dedicated to marketing analytics. Experts from Mattel, Maui Jim, GlynnDevins, Hill’s Pet Nutrition, Black & Veatch and other leading organizations will present at the Marketing Analytics Strategy Summit on Sept. 20 — the Midwest’s first conference …