As the CEO of Alight Analytics, Matt has been an industry pioneer for more than a decade. He helps some of the world’s most successful companies — AMC Theatres, Hill’s Pet Nutrition, Adidas and many more — to use their marketing data to optimize advertising campaigns, increase sales and guide strategy for their overall businesses.
Matt is a leading voice in analytics, regularly delivering high-energy, thought-provoking talks at marketing conferences across the United States.
What Matt Will Cover at This Year’s Interact Conference
On Day 1 of Interact19, Matt will lead a daylong workshop on “How to Build a Measurement, Reporting and Data Strategy.”
He’ll teach attendees a three-part protocol that allows marketing teams at agencies and enterprises to practice more effective marketing analytics. Attendees will learn how to go beyond using data to figure out what happened. Instead, they’ll see how they can use analytics to decide what they should do next.
And the next day, Matt will lead a breakout session at 11:10 a.m. “End the Data Death March” will explain why so many companies struggle with marketing data — and how they can invest in the right technology and people so they can produce faster reporting and more valuable insights.
(What the heck is the Data Death March? Find out here.)
What Is Interact Conference?
Founded in 2012, Interact is a regional conference for digital marketers who want to sharpen their skills in marketing analytics, digital advertising, content strategy
- Content marketing experts Andrew and Pete, the authors of “The Hippo Campus” and “Content Mavericks”
- Marketing speaker and author Pam Didner, who wrote “Global Content Marketing” and “Effective Sales Enablement”
- Andy Crestodina, co-founder and strategic director at Orbit Media in Chicago
Tickets for this year’s conference are on sale at the official website. And discounts are available for groups of four and 10.
Can’t make it to Columbus? Download the No B.S. Buyers Guide for Marketing Analytics. You’ll get next-level advice for building a thriving marketing analytics practice.
About Alight Analytics
Alight Analytics is the trusted provider for everything marketers need to produce powerful marketing analytics faster.
ChannelMix, Alight’s data management platform, automatically aggregates, cleans, blends and stores marketing data from any source in a single platform that integrates seamlessly with any BI or visualization tool – no coding required.
The Kansas City-based company is a three-time Inc. 5000 honoree, making it one of America’s fastest-growing private companies.