Tableau Conference to Feature Alight Clients Elite SEM, Booyah Advertising

James Hart Press Releases

Tableau Conference — one of the nation’s best and biggest events for marketing analytics — will showcase the success stories of two Alight Analytics clients when it hits New Orleans on Oct. 22-25.

If you’re a marketing analyst looking for inspiration, Tableau Conference is always a must-see. Dozens of speakers present the stories behind their best practices, lessons learned and other major wins.

And that includes our friends at Booyah Advertising and Elite SEM.

Booyah Advertising

Ever wondered how to get your entire organization excited about using Tableau? Then catch Megan Peterson’s talk, “Like a Virus but in a Good Way: Making Tableau Adoption Infectious.”

Megan is the director of analytics at Booyah Advertising, a digital agency based in Denver. She’ll explain how she has led Tableau adoption at Booyah. And she’ll share practical tips for empowering your team members and overcoming resistance.

Elite SEM

Andrew Richardson, Elite SEM’s VP of analytics and marketing science, will talk about how his agency has streamlined its marketing analytics with Alight and Tableau. We’ll be onstage with Andrew to answer questions.

Elite SEM uses ChannelMix, Alight’s data management platform, to distill an astronomical amount of client data into a single source of truth. This saves Elite hundreds of hours every year. And it gives their analysts the freedom to generate even more advanced analysis and recommendations.

And after ChannelMix has collected and organized Elite SEM’s data? The agency visualizes it with Tableau. Elite builds marketing dashboards that allow its clients to see how their campaigns are performing across multiple channels.

Check out the official Tableau Conference site to learn more.

If you plan to attend Tableau Conference, be sure to visit the Alight Analytics booth in the Data Village. We’re going to be in Booth 514, handing out some of the funnest swag imaginable. (Spoiler: It’s lightsabers.)

Want to set up a meeting with our team while we’re in New Orleans? Just email us!