CTP Selects Alight Analytics to Power its Marketing Analytics

Alight Analytics is proud to welcome one of its newest clients: CTP, the award-winning marketing and communications agency based in Boston.

CTP is now harnessing Alight’s ChannelMix solution, the best-in-class data aggregation engine for marketing analytics, to manage its clients’ data.

ChannelMix automatically collects, cleans and organizes marketing performance data from multiple sources, producing analysis-ready datasets in a fraction of the time. Alight’s dedicated data solutions team manages each client’s data warehouse and maintains connections to their data sources, taking a complex and time-consuming duty off clients’ shoulders. Agencies can experience time savings of nearly 90 percent after adopting ChannelMix.

Using ChannelMix frees CTP from the time-consuming work of data aggregation, management and preparation, so its analysts can spend more time providing expert strategy and recommendations to clients.

“As our analytics practice continues to grow and drive more value for clients, the need for a smarter, scalable data management approach becomes paramount,” said Tyler Jordan, CTP’s VP, Director of Analytics. “ChannelMix allows our team to direct our energy and expertise to where it’s going to do the most good for our clients.”

CTP has built an enviable roster of clients, including nationally known names like Wahlburgers, Underwriter Laboratories, Red Hat and the Boston Red Sox, and has won numerous honors for its work, including an Emmy and the CLIO Sports Award.

“We love partnering with CTP because they understand the power of marketing analytics and what it can accomplish for clients,” said Matt Hertig, Alight’s CEO and co-founder. “By investing in ChannelMix, they’re making their analytics team — which was already delivering excellent work — even more effective.”

Alight Analytics serves advertising agencies across North America, as well as large brands in consumer goods, insurance and finance, sports and entertainment, retail and e-commerce, and other verticals.