KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics. ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …
Alight Analytics Hires Two New Employees
KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of two new employees to the company: Mark McKelvey and Zack Pike. MARK McKELVEY Originally from Bonner Springs, Kansas, Mark served …
Alight Analytics Announces New Client: Wellmark Blue Cross Blue Shield
KANSAS CITY, MO – Wellmark Blue Cross and Blue Shield, an eco-friendly mutual insurance company serving Iowa and South Dakota, chose Alight Analytics to provide multi-channel marketing measurement and web analytics services. Alight Analytics is tasked with the job of linking Wellmark’s disparate marketing channels …
Alight Analytics Announces Four New Hires
KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of four new employees to its company: Andy Maddux, Mike Wieners, Josh Shirley and McKaela Schmidt. ANDY MADDUX Andy attended The University …
Analyze and Convert Shoppers with a Better Path to Purchase
KANSAS CITY, MO – Alight Analytics, a recognized leader in web analytics and marketing intelligence solutions, will partner with Marketlive to host a live, complimentary webinar titled, “Analytics for the Omni-Channel eCommerce Business: Analyze and Convert Shoppers with a Better Path to Purchase,” on Thursday, …
Alight Analytics Announces Record-Breaking Sales in 2011
KANSAS CITY, MO- Alight Analytics, a leading marketing analytics agency, today announced record-breaking sales for the 2011 fiscal year ending December 31, 2011. During the year, Alight Analytics added several new clients to its portfolio including the following: Formica Corporation AMC Theatres Blue Rhino …
Alight Interactive Changes Name to Alight Analytics
Alight Interactive, a recognized leader in marketing analytics, today announced its new company name, Alight Analytics. The company is changing its name to better reflect the company’s focus on marketing measurement, web analytics and providing comprehensive integrated marketing performance reporting. “Today’s unveiling of Alight …
Alight Interactive Co-Founder Featured in Kansas City Business Journal
Matt Hertig, co-founder of Alight Analytics, a leading web analytics and marketing measurement agency, contributed to the bimonthly Growth Strategies-Sales Academy article of the Kansas City Business Journal published December 10, 2010 in 14 markets across the country. The topic for the article, written …