Alight Welcomes New Web and Marketing Analysts and Database Developer

KANSAS CITY, MO – Alight Analytics is pleased to announce the recent hire of four new employees to the company: Brian Armstrong, Cory Cummings, Jonathan Otsuka and Jared Sloan. Brian Armstrong, Marketing Analyst Cory Cummings, Web Analyst Jonathan Otsuka, Database Developer Jared Sloan, Marketing Analyst …

Alight Analytics Finalist for The Best Business Analytics Solution Provider Award

KANSAS CITY, MO – Alight Analytics has been chosen as one of three finalists for the Best Business Analytics Solution Provider award. This award, given by Innovation Enterprise, acknowledges organizations that have pioneered analytic initiatives that have or will have an overall positive impact within …

Alight Analytics launches new marketing channel attribution platform, ChannelMix

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …

Alight Analytics Hires Two New Employees

KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of two new employees to the company: Mark McKelvey and Zack Pike.   MARK McKELVEY   Originally from Bonner Springs, Kansas, Mark served …

Alight Analytics Announces New Client: Wellmark Blue Cross Blue Shield

KANSAS CITY, MO – Wellmark Blue Cross and Blue Shield, an eco-friendly mutual insurance company serving Iowa and South Dakota, chose Alight Analytics to provide multi-channel marketing measurement and web analytics services. Alight Analytics is tasked with the job of linking Wellmark’s disparate marketing channels …

Alight Analytics Announces Four New Hires

KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of four new employees to its company: Andy Maddux, Mike Wieners, Josh Shirley and McKaela Schmidt.   ANDY MADDUX Andy attended The University …

Analyze and Convert Shoppers with a Better Path to Purchase

KANSAS CITY, MO – Alight Analytics, a recognized leader in web analytics and marketing intelligence solutions, will partner with Marketlive to host a live, complimentary webinar titled, “Analytics for the Omni-Channel eCommerce Business: Analyze and Convert Shoppers with a Better Path to Purchase,” on Thursday, …