Alight Analytics launches new marketing channel attribution platform, ChannelMix

Matt Hertig Marketing Data Management, Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics announced today the launch of its new marketing channel attribution platform, ChannelMix, built to simplify marketing analytics.   ChannelMix delivers a single source of truth from which all team members and agencies build upon to enhance and optimize marketing …

Alight Analytics Hires Two New Employees

ChannelMix Press Releases Leave a Comment

KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of two new employees to the company: Mark McKelvey and Zack Pike.   MARK McKELVEY   Originally from Bonner Springs, Kansas, Mark served …

Alight Analytics Announces Four New Hires

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KANSAS CITY, MO – Alight Analytics, a leading marketing analytics firm specializing in multi-channel analytics, is pleased to announce the recent hire of four new employees to its company: Andy Maddux, Mike Wieners, Josh Shirley and McKaela Schmidt.   ANDY MADDUX Andy attended The University …

Alight Interactive Changes Name to Alight Analytics

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Alight Interactive, a recognized leader in marketing analytics, today announced its new company name, Alight Analytics. The company is changing its name to better reflect the company’s focus on marketing measurement, web analytics and providing comprehensive integrated marketing performance reporting.   “Today’s unveiling of Alight …