KANSAS CITY, MO—Michelle Jacobs, Alight Analytics Co-Founder, today was named to the Kansas City Business Journal’s 2015 class of NextGen Leaders. The NextGen Leaders program is one of the Kansas City Business Journal’s preeminent awards, only given to 25 of the area’s most talented business …
Alight Analytics Becomes First Google Analytics Premium Reseller with a Marketing Data Aggregation Platform in the GA App Portal
KANSAS CITY, MO—Alight Analytics, an independent marketing data aggregation and analytics firm, today announced the company’s inclusion as a Google Analytics Technology Partner with their ChannelMix app, the first Google Analytics marketing data aggregation app from a Premium Reseller. With the addition of this new …
Alight Analytics Named as Finalist in 2015 American Business Awards
13th annual Stevie® Awards will be presented on June 22 in Chicago and September 11 in San Francisco KANSAS CITY, MO – Alight Analytics, an industry leading marketing data analytics firm based in Kansas City, MO, was named a Finalist today for the Business of …
EY announces Alight Analytics’ Co-Founder, Michelle Jacobs, is an EY Entrepreneur Of The Year® 2015 Award finalist in the Central Midwest
KANSAS CITY, MO – EY today announced that Michelle Jacobs, Co-Founder of Alight Analytics, is a finalist for the EY Entrepreneur Of The Year® 2015 Award in the Central Midwest. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as …
Alight’s Newest Client, Interac Inc., to Enhance User Experience with Google Analytics Premium
KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm and Google Analytics Certified Partner, today announced a new client: Interac Inc., Canada’s leading digital payment brand. Through the partnership, Alight Analytics will implement a robust build of Google Analytics Premium and Google Tag Manager on …
Alight Analytics’ Newest Client, True Media, to Utilize ChannelMix Self-Service; Enhance Reporting Capabilities and Marketing Data Accuracy
KANSAS CITY—Alight Analytics, a leading marketing data aggregation firm based in Kansas City, MO, today announced its newest client, True Media, an independent, full-service media strategy and communications agency. By partnering with Alight, True Media will take advantage of the company’s ChannelMix Self-Service product. This …
Alight Analytics LLC and Promotion Fulfillment Center Announce Strategic Partnership
KANSAS CITY (MO) February 9, 2015 – Alight Analytics LLC has accepted a strategic minority investment from Promotion Fulfillment Center (PFC), a full-service promotion and fulfillment company headquartered in Camanche, IA. Promotion Fulfillment Center, a full-service promotion and fulfillment company with four locations throughout North …
Alight Analytics Releases Revolutionary Analysis Platform, ChannelMix Self-Service
KANSAS CITY, MO—Alight Analytics, an industry leading marketing analytics firm, today announced the release of the revolutionary marketing analysis solution, ChannelMix Self-Service, designed to aggregate marketing performance data in a cloud hosted data warehouse and allow users to build their own custom reports on the …
Alight Analytics Selected as a Thinking Bigger Business Smart Company to Watch
KANSAS CITY–Alight Analytics, an independent marketing analytics firm based in Kansas City, has been inducted into Thinking Bigger Business’ 2014 class of Smart Companies to Watch. The Smart Companies to Watch awards are gifted to Kansas City’s more innovative and forward-thinking entrepreneurs. Award winners were …
Alight Analytics Launches First-Of-Its-Kind Marketing Data Aggregation Platform
ChannelMix Feed Brings the Power of Integrated Marketing Performance Data In-House KANSAS CITY, MO—Industry pioneering marketing analytics firm, Alight Analytics, today announced the first-of-its-kind marketing data aggregation platform, ChannelMix Feed, that will allow organizations to bring their aggregated, cleansed marketing performance data in-house, into their …