Analyze and Convert Shoppers with a Better Path to Purchase

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KANSAS CITY, MO – Alight Analytics, a recognized leader in web analytics and marketing intelligence solutions, will partner with Marketlive to host a live, complimentary webinar titled, “Analytics for the Omni-Channel eCommerce Business: Analyze and Convert Shoppers with a Better Path to Purchase,” on Thursday, August 15, from 12:00PM – 1:00PM CT.  The webinar will offer expert advice from Michelle Jacobs and Matt Hertig, co-founders of Alight Analytics, and Kristi Burton, Customer Sales Director at MarketLive, Inc.
This webinar is designed to help merchants understand  which site categories are truly driving the most conversions and how to better understand these metrics using Google Analytics.
Topics will include:
  • Google Analytics Product Content & Category Performance
  • Product Content Analytics Best Practices & Limitations
  • Building a Product Category Analytics Strategy
The webinar is open to the public; register with MarketLive to participate and to learn how to position your brand to compete through analytics.​
MarketLive provides eCommerce software, services and expertise designed specifically for mid to upper tier retailers. MarketLive incorporates time-proven eCommerce acumen, technologies and services to over 120 retail websites generating over $1.1 billion in sales annually. Since 1995, MarketLive has focused exclusively on providing eCommerce solutions that successfully sell goods and services online. These technology, service, and professional service solutions form the basis of strong retail businesses. With MarketLive, retailers build and maintain sites that deliver a rich shopping experience, form brand loyalty, optimize revenues and overall business performance.

Alight Analytics is a marketing analytics agency delivering holistic, end-to-end, integrated marketing measurement, reporting and insights. Specializing in web analytics, multi-channel marketing performance and social media metrics, Alight Analytics unites disparate marketing and sales data for a comprehensive view of performance and ROI. Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics solutions and develop customized reporting dashboards that enable clients to facilitate data-driven marketing decisions. 

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