Learn how to leverage the data in your campaign as a source of insight for your marketing strategy. Start by asking these questions when planning a campaign.
Creating a Successful Marketing Analytics Program at Your Agency
Marketing analytics can help your agency win more work, boost revenue and revolutionize your business. Learn how to create a marketing analytics program!
eCommerce Analytics
Analytics for eCommerce MarketersIntegrate your marketing data ecosystem with online store data to tell one performance story for the entire marketing and sales funnel.Request a Demoanalytics solutionS for eComm marketersOur portfolio of performance dashboards is built specifically for lead gen marketers to plan and execute …
Lead Generation
Analytics for Lead Gen MarketersIntegrate your marketing data ecosystem with leading CRMs like Salesforce, NetSuite and HubSpot to tell one performance story for the entire marketing and sales funnel.Request a Demoholistic analytics solutionS built for lead gen marketersThe performance insight you need to maximize ROI …
Beyond Last Click Attribution: How to Learn What’s REALLY Driving Ecommerce Customer Acquisition
Want to optimize your ecommerce customer acquisition? Here’s a quick guide to last click attribution and more effective attribution models.
How Customer Journey Analytics Can Benefit Your Ecommerce Business
For ecommerce businesses looking to better understand and engage their customers, nothing holds more promise than customer journey analytics.
Want to Speak at Marketing Analytics Strategy Summit?
Follow these tips to craft a pitch-perfect speaker proposal for MASS 2019!
New to Marketing Dashboard Design? Use Newspapers as Inspiration
Use the inverted pyramid to build easy-to-understand vizzes without sacrificing depth. Taylor Rodgers shares great advice about marketing dashboard design.
Alight Analytics Unveils ChannelMix Keys, a Powerful New Cross-Channel Attribution Solution
Keys, which is part of the ChannelMix data aggregation platform, is now being tested in an invitation-only beta. It’ll officially launch this spring.
3 Reasons Why Marketing Analytics Is Different for Sports Brands
Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or …