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Data Storytelling for Marketers
People tolerate reports. But they’ll devour a good story. With “Data Storytelling for Marketers,” you’ll learn how to make your data-driven insights more engaging and persuasive by … Turning your next report into a compelling story through the use of basic narrative techniques Choosing visualizations …
How to Tell a Data Story: A Quick-Start Guide for Marketers
To make your insights more engaging and persuasive, you need to turn your reporting into a data story. Here’s how.
Demystifying Marketing’s Impact: A Data-Driven Approach for Financial Services
In today’s rapidly shifting banking landscape, one question persists: What’s the real impact of marketing? How does the marketing dollar translate into new accounts, loan applications, and revenue growth? As elusive as it may seem, understanding marketing impact is no longer a luxury; it’s a …
Surescripts | Client Story
Client StoryEnabling self-service analysis for multi-channel marketing campaigns”ChannelMix has helped us get a handle on our marketing data so we can tag it and pipe it where it can do the most good.”Kristen Duncan, Campaign Program Manager, SurescriptsObjectiveSSpeed up time to insight for campaign reporting. …
Academy Bank | Client Story
Client StoryQuantifying marketing’s influence on new accounts and loan applications“ChannelMix empowers us to make better decisions faster about how and where we spend our marketing dollars. We can easily pinpoint which campaigns and channels are creating ROI.”Jeff Schutte, SVP – Director, Digital Marketing & eCommerce, …
Alight Spotlight: Meet Michael Gardner, Jr. Database Developer
Michael helps make sure that clients have ready access to accurate data.
Sharing Is Caring: How to Bust the Data Silo Mentality in Marketing
A silo mentality is when individuals or teams are reluctant to share information and data with others in the same organization.
Hiring a Data Scientist? Don’t Make This Critical Mistake
A data scientist should be one of the last positions you add to your analytics team.
Why Marketers Desperately Need NetSuite CRM Data (and How to Get It)
To align sales and marketing efforts, marketing teams must have fast, reliable access to NetSuite CRM data.