Here’s the funny thing about marketing dashboards. Nothing’s better at simplifying and clarifying marketing data than a dashboard. A well-designed dashboard brings your most important data together in an updated visualization, giving your team the ability to quickly assess marketing performance and spot previously unseen …
The 3 Essential Truths of Marketing Analytics
Fun Fact: In 2011, there were “only” 150 marketing technology solutions available in the marketplace. Last year? That number had soared past 3,500. Which suggests that many marketers are drowning in the data generated by such a large number tools and systems, and still hungry …
Inc. Magazine Unveils 35th Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000
Inc. magazine today ranked Alight Analytics No. 4,765 on its 35th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small …
Agency Spotlight: GlynnDevins (Life After ChannelMix)
We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to …
Agency Spotlight: GlynnDevins (Life Before ChannelMix)
We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to the …
Solving the Google Analytics Sampling Problem – Without GA Premium
If you’ve got a lot of site traffic then you’ve more than likely experienced sampling in your Google Analytics reports. Typical solutions to solve this issue include Google Analytics Premium, filtered views, or changing data ranges. Premium can be the right solution, but only if …
Tackling the Marketing Measurement Challenge: Option 2 – Online Dashboard Solutions
Online dashboard solutions have grown in popularity over the past five years as simple, cost effective way to deliver automated dashboards. This type of solution is designed to allow marketers to connect directly to various types of common systems such as Facebook and Google Analytics …
Optimizing Media Efficiency with Google Analytics
We’re very fortunate in that we get to work with some rockstar clients who really utilize the data they’re getting out of a solution like ChannelMix and Google Analytics. Most of our clients also work with various media agencies, and often times utilize our data analysis …
Adobe (Omniture) SiteCatalyst vs. Google Analytics – Round 1: Unexpected Cost Savings
From our experience with Fortune 500 companies, Omniture SiteCatalyst (now Adobe SiteCatalyst) has always been king. In many regards, the king has been dethroned. SiteCatalyst, along with the entire Adobe Online Marketing Suite, has capabilities that Google Analytics does not provide. However, those capabilities (which …
Alight Analytics Chosen as a Winner of The 25 Under 25® Award, Honoring the Top 25 Companies in Kansas City
KANSAS CITY, MO – Alight Analytics has recently been selected as a winner of the 13th Annual 25 Under 25 award. The award recognizes the top 25 small businesses with fewer than 25 employees in the Kansas City area each year and is issued by Thinking …