Rapid reporting is a basic, common service that should automatically be included as part of your larger scope of work.
Media Performance Analytics
Analytics for Paid Media ManagersCreate a single source of truth for pipeline performance with a dashboard that connects marketing spend to business outcomes.Maximize ROAS with a complete analytics solution that enables any marketer to measure and optimize cross-channel marketing campaigns.Request a DemoStart having data-driven conversations …
The 6 People Your Marketing Analytics Team Can’t Live Without
Technology by itself isn’t going to bring you success with marketing analytics. You also need the right people in the right roles.
The Biggest Mistakes Marketers Make When Measuring Lead Conversions
View-through or click-through? Goal conversion? Use ALL of them … in the right context.
Our Approach
Our ApproachA cookieless, predictive analytics experience for marketersWHY ChannelMixBecause our clients deserve the bestChannelMix makes it super easy to simplify how you close the gap between marketing spend and results. Move fast and increase ROI like never before.Get StartedStart having data-driven conversations about marketing’s impact …
3 Things Marketers Can Do Right NOW to Set Themselves Up for Success
Things will change. What you do now will put you in a better position to seize the advantage when they do.
90 Days Free: Alight Analytics Offers Three Months of Analytics Solutions Payment-Free to New Clients
Now more than ever, companies need data-driven insights to align and optimize their marketing and sales performance.
How COVID-19 Has Changed Advertising — and How You Can Adapt
Because of COVID-19, entire segments of the advertising landscape have evaporated in just a few weeks. Learn how you can adapt your marketing strategy.
3 Reasons You Need to Fire Your Agency, ASAP
If your agency doesn’t take marketing analytics seriously, you shouldn’t take them seriously. In fact, you need to fire them, ASAP. Learn the reasons why!
What the Hell Is a Single Source of Truth? And Why Should Marketers Care?
Learn what a Single Source of Truth is, why marketers should care about it, and how to use it to judge the effectiveness of your entire marketing investment.