View-through conversions have become a popular ingredient in multi-touch attribution models. For those not in the know, a view-through conversion is a type of conversion tracking that measures how many visitors saw one of your ads, didn’t click, but eventually made it to your website …
Why I’m Glad Third-Party Cookies Are Dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Academy Bank uses ChannelMix to show how marketing generates new accounts and loan applications
Academy Bank — a full-service lender with locations in Colorado, Kansas, Missouri, Arizona, and Florida — needed a way to connect marketing activity and spend to online applications for new accounts and loans. But gathering and integrating all the necessary data proved to be a …
Use HubSpot? Here’s Why You Need ChannelMix for Insights and Reporting
HubSpot is one of the world’s best CRMs, but it wasn’t designed for marketing analytics.
Alight Spotlight: Meet Lauren Lovvorn, Business Intelligence Developer
Lauren Lovvorn builds marketing dashboards that help marketers get accurate, timely insights into performance.
How to Measure Multi-Agency Marketing Campaigns
Creating a complete, unified view of marketing performance is critical.
Google Won’t Phase Out Third-Party Cookies in Chrome Until 2023
Google won’t end support for third-party cookies in its Chrome browser next year after all. But this is just a temporary stay of execution.
The Difference Between Exploratory and Explanatory Analysis
Want more valuable insights from your marketing data? You need to understand the difference between exploratory and explanatory analysis.
3 Ways Media Attribution Can Make Your Marketing Campaigns Better
Media attribution can help you optimize your campaigns and spend your advertising budget more effectively.