By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is …
Avoiding the Five Deadly Sins of Marketing Analytics
There are a lot of things that can go wrong in marketing. Some of them are less in your control like customer sentiment or an economic downturn. But there are five marketing analytics mistakes that are totally within your control to either fix or completely …
Why Nobody Remembers Your Presentation
By applying cognitive load theory to your marketing insights, you can make those insights easier for your audience to remember.
How do YOU measure in-flight campaign success?
And how can you do it better? By: Lauren Lovvorn You’ve done the analysis, allocated your budget by marketing channel, and launched your campaigns. Now what? Do you just wait until the campaign ends to perform analysis? Or do you make in-flight decisions to help …
Unveiling the Truth: Rethinking Marketing Analytics for Definitive ROI
By Blake Hodges Staying ahead in the marketing industry requires more than just creativity and a compelling message. To truly drive growth, marketers must align efforts with key business performance indicators (read: not the vanity metrics that so much reporting leans on). ChannelMix’s recent webinar, …
What Does Measuring Marketing Actually Mean?
As a marketing analytics firm focused on helping both brands and agencies for the past 16 years, we’ve challenged our clients to be able to measure the value of marketing. But what does that actually mean? If you ask different people within both agencies and …
What Is a Third-Party Cookie?
Cookies play a crucial role in enhancing and personalizing our online experiences. But not all cookies are baked the same. Let’s unravel the mystery behind one of the most talked-about varieties: the third-party cookie. The Essence of Third-Party Cookies Imagine walking into a party where, …
Crumbling Trails: Google Begins Devouring Our Digital Breadcrumbs
A tale as old as time is unfolding, reminiscent of the classic story of Hansel and Gretel. Picture this: marketers (our modern-day Hansel and Gretel) have been comfortably navigating the woods with the trail of breadcrumbs (third-party cookies), but suddenly, a mischievous bird (Google) has …
Preparing for Marketing Impact Modeling™: What You Need to Know
While GA4 may falter in the face of increasing data challenges, ChannelMix’s Marketing Impact Modeling™ shines. Are you observing discrepancies in your data despite meticulous tracking? The reason often lies in the increasing data privacy regulations which hinder the transparency of user interactions on your …
What’s the Difference? Google Analytics vs. Google Analytics 360
Google’s got a lot on their plate right now, at least on the analytics front. Back in August 2019, Google announced they will begin phasing out third-party cookies in 2022, though that deadline keeps getting pushed. It’s now looking like the second half of 2024. …