Academy Bank — a full-service lender with locations in Colorado, Kansas, Missouri, Arizona, and Florida — needed a way to connect marketing activity and spend to online applications for new accounts and loans.
But gathering and integrating all the necessary data proved to be a challenge. The bank uses a wide range of marketing tactics and channels, and important conversion data lived in two third-party systems that processed applications.
With ChannelMix, Academy Bank has streamlined and centralized its data, allowing it to tell the complete story of marketing’s impact.