Fun Fact: In 2011, there were “only” 150 marketing technology solutions available in the marketplace. Last year? That number had soared past 3,500. Which suggests that many marketers are drowning in the data generated by such a large number tools and systems, and still hungry …
3 Things Your Marketing Analytics Solution MUST Deliver
Looking for a better Marketing Analytics Solution for your agency or brand’s marketing analytics? Here are the 3 measures you should judge any vendor by.
What’s a Data Mart? A Quick Guide for Your Marketing Team
If you’re a data-driven marketer, you might already understand the concept of a marketing data warehouse — a huge, historical collection of all your organization’s marketing data. But that’s not the only option for storing your marketing data. You also should know about the data mart, …
Cheat Sheet: Questions Marketers Should Ask Before Investing in a Data Warehouse
A data warehouse is an essential piece of any brand or agency’s marketing analytics operation. With a warehouse, you can automatically gather your most valuable marketing data — from your web analytics, PPC campaigns, display ads, traditional media, social channels, CRM tool, email service provider …
What’s a Data Warehouse? A Quick Guide for Your Marketing Team
You don’t have to understand how your marketing analytics solution works to value what it does. Ultimately, results are what matter. But it can still be useful to know how these tools deliver the insights that drive your marketing campaigns. After all, details matter, too. …
Why Marketing Analytics Pays for Itself
We’re easily the longest existing marketing data aggregation company in the industry, with nearly a decade of experience. And in that time we’ve spoken to hundreds (if not thousands) of people looking to solve their data problem. However, the individuals most interested in our marketing …
Are You on the Data Death March?
The process is a familiar one to marketers. Once a month, you log into Facebook, hit download and then repeat with Twitter, LinkedIn, Instagram, Google Analytics, Google Ads, Bing, DoubleClick, MailChimp and so on and so forth. You manually piece together all of that messy …
How to Use CSS Selectors to make Dynamic Tagging Easier in Google Tag Manager
In this brief tutorial video, Alight Analytics Client Solution Specialist Ryan Ptomey explains how to use CSS selectors to speed up tagging in Google Tag Manager.
Creating Custom Geo and Map Charts in Tableau
In this video, Dan Duncan walks viewers through the process of creating unique and custom geo and map charts using a real-life example of restaurant data.
A Peek Into How Alight Pulls Your Data
For marketers, there are a vast number of tools (media and ad management platforms, social networks, CRM systems, etc.) that can be used every day to make your life easier. That is until you actually have to go behind the scenes and get the numbers. Data collection can …