Here at Alight, we regularly perform audits of an agency or brand’s Google Analytics implementation or even their entire marketing funnel.
Google Analytics Unveils New ‘Intelligence’ Feature for On-The-Fly Questions
Wouldn’t it be nice if you could simply ask Google Analytics a question? The same way you pose a query to Google Search? Good news: Google has launched a new tool inside Analytics that lets you do just that. You can find this new “Intelligence” …
The Difference Between Aggregated and Nonaggregated Calculations in Tableau
Jared Sloan of the Insight Group, a division of Alight Analytics, talks about the difference between aggregated and nonaggregated calculations in Tableau Desktop. Want more great tips and tutorials? Subscribe to our YouTube channel!
Google Analytics Numbers Not Adding Up? How Simple Filters May Be Doing More Than You Realize.
Google Analytics is a powerful tool for understanding how your digital marketing is performing. But sometimes, when you modify or filter a standard report inside Google Analytics, you may notice that the numbers no longer add up. That’s one question we get sometimes from our …
How to Use Lookup Tables in Google Tag Manager to Send Data to a Different Google Analytics UA
Ryan Ptomey of the Insight Group, a division of Alight Analytics, shows you the process for using lookup tables to differentiate Google Analytics UAs in Google Tag Manager. Want more great tips and tutorials? Subscribe to our YouTube channel!
How to Set Up Custom Color Palettes in Tableau
Dan Duncan of the Insight Group, a division of Alight Analytics, shows you how to create your own color palettes for Tableau. Want more great tips and tutorials? Subscribe to our YouTube channel!
How to Connect to Tableau With ChannelMix
Jared Sloan of the Insight Group, a division of Alight Analytics, takes viewers through the process of connecting to Tableau with ChannelMix. Want more great tips and tutorials? Subscribe to our YouTube channel!
Marketing Data Management: How Agencies Are Cleaning Up Their Data Mess
Learn how marketing agencies are cleaning up their data and reviving their analytics programs with the ChannelMix Marketing Data Management Platform.
Why Did We Build ChannelMix?
Because we (and every other marketer on the planet) needed a solution that made reporting on media data simpler, faster and more accurate. And, until ChannelMix came along, nobody had created anything that came close to meeting that need. We know. We looked. The Data …
Survey: Marketers Love Data … But Aren’t Using It
A new survey of marketing executives has just revealed a huge disconnect when it comes to their analytics operations. According to the latest CMO Survey from the American Marketing Association, Deloitte and Duke University’s Fuqua School of Business: Marketers plan to spend a LOT more on …