Digital Summit is returning to Kansas City — our hometown! — on May 16-17, and we couldn’t be more excited. We’re big believers in the show’s value to marketers. The two-day conference will feature dozens of workshops led by speakers from the Kansas City Chiefs, …
Marketing Analytics: What Facebook and Instagram’s New Rules Mean for Your Team
Mark Zuckerberg isn’t the only person having a challenging month. Because of the Cambridge Analytica controversy, Facebook and Instagram have implemented significant changes in how they allow third parties to access data on their platforms. The end goal is noble — stronger privacy protections for …
The 5 Skills You Need to Get Hired at Alight Analytics
You’re dying to get into marketing analytics. After all, data is the next big thing, right? Here are 5 skills you should brush up to land a job at Alight Analytics.
3 Reasons Why Marketing Analytics Is Different for Sports Brands
Here’s what brands need to do to evolve their analytics. When it comes to marketing analytics, it can be tricky for companies in any industry to find an approach that suits their unique needs. But sports brands — whether you’re talking about teams, leagues or …
Hey, Survey Respondents, We Respectfully Have a Bone to Pick With You
Recently, researchers asked the nation’s top marketers what they think will drive organic growth at their companies. The No. 1 response was hiring the right talent — a solid answer, given by 35.3 percent of respondents. It was followed by: — having the right operating …
Why This Is the Year ‘One-Size-Fits-All’ Software Finally Dies
I’m not somebody who likes to make big annual predictions, but here’s a trend that has been building the past few years. I think 2018 will mark the year that marketers finally lose their appetite for off-the-shelf, one-size-fits-all analytics software. When I say “one size …
Your Quick and Dirty Guide to Better Marketing Dashboards
Here’s the funny thing about marketing dashboards. Nothing’s better at simplifying and clarifying marketing data than a dashboard. A well-designed dashboard brings your most important data together in an updated visualization, giving your team the ability to quickly assess marketing performance and spot previously unseen …
Platforms or People? Here’s the Best Way to Invest in Marketing Analytics
Investing in marketing analytics is one of the smartest, easiest decisions that a brand or advertising agency can make. What isn’t so easy? Figuring out exactly where you should spend those dollars so that your organization reaps the biggest possible return. Do you start by …
Cross-Channel Tracking and Attribution: Why Most Marketers Aren’t Getting It Right
Cross-channel tracking is a very boring name for something that’s actually pretty exciting for marketers. It’s the idea that we can deploy our messages across a spectrum of channels — social, search, email, traditional media, out-of-home, you name it — and then see how customers …
U.S. Marketers Worry About Their Team’s Marketing Analytics Skills
The nation’s top marketers believe in analytics. But many of them aren’t sure their teams have the right skills to fully leverage their marketing data. According to the latest CMO Survey — released in August by the American Marketing Association, Deloitte and Duke University’s Fuqua …