We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to …
Agency Spotlight: GlynnDevins (Life Before ChannelMix)
We’re chronicling a handful of our agency clients, giving you a window into their experience both before and after partnering with Alight Analytics. First, you will see the marketing data management problem through the eyes of marketing and advertising agencies. Then, the positive impact to the …
Understanding Marketing Attribution Modeling
For marketers, there are few things as important as appropriately understanding your customers’ decision journey. It is the collection of actions, events, or moments that lead to conversion. And, as a consequence, it is an absolute necessity to properly attribute success to the correct touchpoint or …
How to Use Filters to Drill Down on Tableau Dashboard Data
In this video, Sean McLerran, one of Alight’s Tableau experts, demonstrates how to use this powerful Business Intelligence tool to properly filter Tableau dashboard data. Want to learn more helpful hints and tricks to enhance up your Tableau reporting? Contact us today!
Solving the Google Analytics Sampling Problem – Without GA Premium
If you’ve got a lot of site traffic then you’ve more than likely experienced sampling in your Google Analytics reports. Typical solutions to solve this issue include Google Analytics Premium, filtered views, or changing data ranges. Premium can be the right solution, but only if …
With Brands Turning to Analytics, What Does This Mean for Agencies?
As we’ve detailed numerous times on our Alight Insights blog, there has been a massive increase in the volume of available and analyzable marketing data. Much of this has resulted from the proliferation of cloud-based platforms, which have made data not only more accessible but …
How to Heat Map Time Data in Tableau
In this brief tutorial, Brian Armstrong, Alight Analytics’ Senior Report Developer, walks viewers through a unique way of heat mapping time data for superior insights in Tableau. Want to learn more helpful hints and tricks to spice up your Tableau reporting? Contact us today!
Building Dynamic Tableau Dashboards Using Parameters, Filters and Containers
Sean McLerran, a report developer with Alight Analytics, walks you through a dashboard that gives the end-user the option of how he or she views the data in one, single click.
Alight Rolls Out New ChannelMix File Uploader
Not all marketing data sources have an API, or an automated method for extracting data from their systems. Sometimes data is “unstructured” and lives in file formats like csv or Excel, and is not part of an automated data connection like an API. ChannelMix, Alight’s …
Tackling the Marketing Measurement Challenge: Option 3 – Do-It-Yourself Data Aggregation Tools
For anyone that has been in the marketing industry for a while, you’ve no doubt noticed the explosion in the marketing technology landscape. It seems there are ever-increasing numbers of social media, content marketing, influence marketing, SEO, and performance and analytics platforms cropping up at …