In the fast-paced arena of sports and media marketing, the game is ever-changing, and so is the playbook for measuring success. Traditional attribution models, once considered the linchpin for evaluating marketing ROI, are now being sidelined. But what’s causing this shift, and what are the …
Demystifying Marketing’s Impact: A Data-Driven Approach for Financial Services
In today’s rapidly shifting banking landscape, one question persists: What’s the real impact of marketing? How does the marketing dollar translate into new accounts, loan applications, and revenue growth? As elusive as it may seem, understanding marketing impact is no longer a luxury; it’s a …
Google Analytics – Measure Campaign Success with GA4
In 2005, Google acquired Urchin Software Corp to create Google Analytics. Urchin had developed a suite of tools for tracking and analyzing marketing link performance. Urchin Tracking Module (UTM), was designed to identify links used to acquire users from various channels. Standards were developed for …
ChannelMix Becomes First LinkedIn Marketing Partner to Leverage AI for Enhanced ROI Analysis
ChannelMix, the industry-leading marketing revenue generation platform, is proud to announce that it has joined the LinkedIn Marketing Partner Program. As the first partner to use AI to help LinkedIn marketers understand their ROI, ChannelMix is excited to offer its advanced analytics capabilities to the …
The Power of the ChannelMix Marketing Impact Modeling™ Platform: A Case Study on Digital Display
Does digital display really work? What is its value in the customer’s journey? It’s critical to understand the complex interactions between different media channels and their impact on key business outcomes. The ChannelMix Marketing Impact Model is an ingenious solution that can enlighten your media …
Swinging for the Fences: The Rise of Marketing Impact Modeling and the Decline of Traditional Attribution
In the grand sport of baseball, a game-winning home run garners roaring applause. However, crediting the victory solely to that last player would be shortsighted, ignoring the combined efforts of the pitcher, the infielders, and everyone who got on base. The same principle applies in …
Unraveling Marketing Impact vs. Attribution: ChannelMix’s Full Funnel Analytics Approach
In the world of B2B, clients’ journeys are often intricate webs with numerous touchpoints spread across multiple marketing platforms. Assessing the success of your marketing endeavors is critical, yet can be overwhelming. Demonstrating the significance of these efforts to your executive team is essential. Regularly …
Be the Marketing Hero with ChannelMix AI’s Game-Changing Insights
Staying ahead of the competition and making data-driven decisions is crucial. ChannelMix AI is here to empower you, the marketing hero, with the tools and knowledge needed to succeed. In this blog post, we’ll discuss how ChannelMix AI can revolutionize your marketing strategy, providing you …
Media Mix Modeling vs. Multi-Touch Attribution: Which One Should You Use?
Marketing has come a long way since the days of simple print ads and billboards. With the rise of digital media, marketers now have an abundance of channels to choose from, including search, display, social media, email, and more. However, with so many options available, …
ChannelMix AI Launches First AI-Powered Media Mix Modeling Solution to Boost ROI by 10%
ChannelMix’s Media Mix Modeling AI Boosts ROI by 10%, Maximizes Revenue Growth, and Automates Media Planning all while Delivering an Unprecedented 93% Accuracy Rate. Marketers’ growing frustration with the slow, expensive, inaccurate traditional media mix modeling solutions led to the development of ChannelMix AI, the latest disruptive …